Tesla CEO Elon Musk has called the Cybertruck “insanely difficult to manufacture.” He also said “this is the biggest product launch of 2023.”
The reveal event will stream exclusively on X at 2pm CST. While X leads in text, its video platform trails YouTube in sound and video quality and scrolling capability.
According to industry experts, price and range are the sole metrics that matter for today’s launch.
Pricing
Dan Ives of Wedbush Securities noted whispers pegging the single-motor variant near $50,000. He suggested the dual- and tri-motor versions could land between $60,000 and $80,000.
Range
Range anxiety persists. At its prototype unveiling, Tesla promised 250 miles for the single-motor Cybertruck, 300 miles for the dual-motor and 500 miles for the tri-motor.
Ultimately, consumers will ask two questions: How far can I drive before charging? How far can I tow? Few ask about panel gap tightness, which has been great from what I see on pictures.
At day’s end, value and range eclipse other considerations for most buyers. Tesla’s pricing and specified miles per charge merit scrutiny as predictors of market viability. Musk concedes production presents wildly tough hurdles.
If Tesla can deliver on its promises of affordability and range, the Cybertruck could be a game-changer in the pickup truck market. The Ford F-150 has been the leader for so long that it will be a tough nut to crack, but the Cybertruck has the potential to make a real impact. Hopefully this radically angular truck could live up to the CEO’s billing as 2023’s biggest launch.