Hyundai has announced the debut of the Hyundai Elantra N TCR in the globally renowned Gran Turismo 7, the racing simulation game that has sold over 100 million copies since its launch in 1997.
This announcement, made during the Gran Turismo World Series 2025 World Final in Fukuoka City, commemorates a decade of successful collaboration between Hyundai Motor and Polyphony Digital, the creator of the Gran Turismo series.
New Elantra to be added to Gran Turismo in January
The Elantra N TCR, a high-performance touring car, will be introduced to the game with the January 2026 update under the name ‘Elantra N TC’. This milestone aligns with the 10th anniversary of Hyundai N brand, which first captured global attention with the N 2025 Vision Gran Turismo concept car unveiled at the 2015 Frankfurt Motor Show.
“We are proud to announce the launch of at the Gran Turismo World Series 2025 World Final. This milestone marks the 10th anniversary of Hyundai N and our enduring collaboration with Polyphony Digital, reaffirming our commitment to bringing the thrill of racing to enthusiasts worldwide. We will continue to strengthen our partnership with Gran Turismo by introducing next-generation high-performance vehicles and race cars that bridge the virtual and real worlds, driving Hyundai N’s passion for performance.” – Joon Park, Vice President of N Brand Management Group at Hyundai Motor Company.
The Elantra N TCR, a key highlight of the January 2026 update, is one of the most successful touring cars to date. The model has achieved five consecutive class wins at the Nürburgring 24 Hours endurance race (2021–2025) and three straight victories in the FIA TCR World Tour Drivers’ Championship (2022–2024).
The January update also features an exclusive Hyundai N-themed menu at GT Café, along with additional enhancements to the Hyundai Museum at Brand Central, allowing players to explore the history and innovation behind Hyundai’s performance brand in-game.
During the event, Hyundai Motor and Polyphony Digital jointly presented the Elantra N TCR alongside visuals highlighting their 10-year collaboration. The presentation also reflected on the evolution of Hyundai N brand, from concept to motorsport dominance and integration into interactive digital experiences.
A Decade of Hyundai N in Gran Turismo
Hyundai’s partnership with Polyphony Digital began in 2015 with the launch of the N 2025 Vision Gran Turismo, a futuristic hydrogen-powered hypercar that defined the brand’s high-performance aspirations. Over the years, Hyundai N has offered players of Gran Turismo a chance to experience vehicles like IONIQ 5 N and Elantra N in a virtual racing environment.
CARLIST THOUGHTS
With the Elantra N TCR entering Gran Turismo 7, Hyundai is set to further expand its presence in e-Motorsport. The collaboration underscores the company’s commitment to bridging the gap between real-world performance and virtual experiences, empowering both car enthusiasts and gamers worldwide.