Suzuki’s Wagon R is one of the biggest-selling little cars on the planet. While Americans have never heard of it, the little wagon is sold in more than 75 countries, including Japan and India, with variations available in South Korea, Thailand, the UK, and the UAE.
The Wagon R series has achieved accumulated global sales of 10 million units by June 2025. This milestone was achieved 31 years and 9 months after the product was launched in Japan in September 1993.
The Wagon R was developed as a semi-bonnet style mini wagon. It is a model that represents Suzuki and is loved by many customers in Japan as a comfortable and easy-to-use car that puts the rider first.
In addition to models exported from Japan, they were produced in India, Hungary, Indonesia, and other regions, and have continued to evolve to meet local needs. We have developed the technologies that have been honed in accordance with the standards for minicars around the world in the form of the Wagon R series.
To date, the Wagon R series has been sold in more than 75 countries and regions around the world, including Japan, India and Europe. We have continued to improve economic efficiency, environmental performance, and ease of use to provide new value. For example, CNG specifications that offer higher fuel efficiency and economic efficiency than gasoline-powered vehicles are introduced in India, and Wagon R Smile, which features sliding doors are introduced in Japan.
Suzuki will continue to promote manufacturing from the perspective of customers worldwide and strive to provide valuable products that meet local needs.
CARLIST THOUGHTS
“We would like to express our sincere gratitude for the many customers who use this product,” said President Toshihiro Suzuki, son of recently passed industry legend Osamu Suzuki. “The Wagon R was recognized for its innovation and high practicality as a mini wagon, and became one of the leading models not only for our company but also for minicars around the globe. Team Suzuki will continue to develop products tailored to the needs of customers in the sales area and work as one to continue to support daily transportation.