Debunking the Myth: Tesla’s Latest Video is Not Its First Ad

Recently, a promotional video posted by Tesla Asia on Twitter created a stir in the media, with several outlets reporting it as Tesla’s first “commercial”. This claim appears to have stemmed from the timing of the video’s release, which closely followed an announcement by Tesla CEO Elon Musk that the company would “try a little advertising”.

Contrary to these reports, however, the video in question is not actually a commercial. Instead, it forms part of Tesla’s long-running “Drive to Believe” program, which has been featuring the experiences of real Tesla owners through promotional videos for the past years.

It’s important to note that Tesla’s traditional approach to promotion has been somewhat unconventional, focusing more on improving its products and relying on owners to spread the word rather than on conventional advertising. The videos produced under the “Drive to Believe” program do not conform to a traditional ad format, and Tesla does not pay for their airtime, which further underlines that they are not commercials.

Musk’s recent comments about Tesla trying out advertising seem to refer to a shift towards more conventional forms of promotion, involving ads that will receive paid airtime on TV or the internet. But it’s clear that this new promotional video from Tesla Asia does not represent that shift just yet.

Our Take

This misunderstanding underscores the importance of distinguishing between different forms of promotional content. While Tesla has indeed been producing marketing material for a long time, its venture into conventional advertising as we traditionally understand it has yet to begin in earnest.

More Articles for You

Now There’s Talk Of Autonomous Flying Cars

Yes, we’ve been hearing about flying cars for over a decade now, but they are in the news again. And …

Mercedes-Benz Malaysia Teases Its New GLB For Second Time

The Mercedes-Benz GLB has undergone a facelift, and it appears that the SUV will soon be unveiled since the company …

It’s Not Just Cars—Off-Roaders And ATVs To Go Electric Too 

The electric revolution is branching out. Not content to electrify just cars, manufacturers are now looking to introduce a range …

Sentinel Automotive Partners With Zeekr In Malaysia

So who’s heard of Sentinel? Last weekend, we saw a Zeekr X electric vehicle (EV) with right-hand drive (RHD) cruising …

New York City Crushes Controversial Congestion Charge Plan

You’ve heard of the £15 (@$20) congestion charge that Londoners have to pay to enter their fair city every weekday. …

BMW X3 Final Edition Lands In Malaysia Before All-New Model Arrives

To highlight the end of an era, BMW Malaysia has just debuted the Final Edition models of the BMW X3 …