Amazon Poised to Revolutionize Car Buying Experience, Cutting Out Dealerships

Amazon and Hyundai Motor Company announced Thursday a wide-ranging strategic partnership that will include selling Hyundai vehicles through Amazon’s online store starting in 2024 and using Amazon’s cloud services to transform Hyundai’s operations.

The partnership marks the first time customers will be able to purchase vehicles directly from Amazon’s U.S. website. Hyundai will be the first automaker to offer that service, allowing customers to search vehicle inventory at local dealers, select models, configure options, apply financing and complete the purchase online. Vehicles will be delivered to customers by Hyundai dealers.

The companies say the arrangement will provide shoppers another way to buy vehicles while giving Hyundai dealers additional awareness and convenience for their customers.

As part of the agreement, Hyundai will use Amazon Web Services as its preferred cloud provider and migrate much of its legacy information technology infrastructure to AWS. That transition aims to help Hyundai become more data-driven, optimize supply chains and manufacturing and develop new connected car services globally.

A multiyear deal between the companies also will put Amazon’s Alexa voice assistant technology into next-generation Hyundai vehicles starting in 2025. Drivers will be able to access Alexa’s home management functions such as controlling lights, locks and thermostats as well as ordering Amazon packages or streaming Amazon Music from their car. Alexa will integrate with Hyundai’s own in-vehicle controls.

The broad strategic partnership combines Seattle-based Amazon’s online retail, cloud computing and smart home expertise with connected technologies being developed by Hyundai and affiliate automaker Kia Corp.

“Our broad, strategic partnership should make customers’ lives better and easier every day,” said Amazon CEO Andy Jassy.

Our Thoughts 

Amazon’s partnership with Hyundai will accelerate the auto industry’s online shift. Customers increasingly want to browse inventory, secure financing and complete purchases without visiting physical dealerships. 

Ultimately, the power will tip toward consumers who desire to avoid the hassles of in-person haggling and embrace transparent e-commerce car buying.

More Articles for You

Monterey Motorsports Celebrates F1’s 75th Anniversary In Style

Saluting the 75th Anniversary of Formula 1, organizers of the Rolex Monterey Motorsports Reunion have assembled an all-star lineup of …

Chery Tiggo 4 Pro Debuts In Indonesia As Tiggo Cross Starting From RM65K

Let’s face it—there is still a sizable barrier between Chinese vehicles striking a chord with local European buyers and not …

New MINI Countryman S All4 To Debut In Malaysia From RM259,000

It’s been a long time coming, but MINI Malaysia has officially revealed the 2025 MINI Countryman S All4’s price. To …

Tesla Model Y Rival XPeng G6 Goes On Sale In U.K. And It’s A Lot Cheaper

There’s a new kid on the block and it’s taking the fight right up to the reigning EV champ. The …

Tesla Robotaxi Rides Expected To Start Mid-Year In Texas

Tesla’s robotaxis are coming. By the middle of the year, Tesla intends to launch a completely autonomous ride-hailing service in …

New BYD Atto 2 Debuts In UK And Europe, But What About Malaysia?

According to reports coming out of Europe, BYD’s new fully electric Atto 2 has just debuted in the UK and …