Amazon Poised to Revolutionize Car Buying Experience, Cutting Out Dealerships

Amazon and Hyundai Motor Company announced Thursday a wide-ranging strategic partnership that will include selling Hyundai vehicles through Amazon’s online store starting in 2024 and using Amazon’s cloud services to transform Hyundai’s operations.

The partnership marks the first time customers will be able to purchase vehicles directly from Amazon’s U.S. website. Hyundai will be the first automaker to offer that service, allowing customers to search vehicle inventory at local dealers, select models, configure options, apply financing and complete the purchase online. Vehicles will be delivered to customers by Hyundai dealers.

The companies say the arrangement will provide shoppers another way to buy vehicles while giving Hyundai dealers additional awareness and convenience for their customers.

As part of the agreement, Hyundai will use Amazon Web Services as its preferred cloud provider and migrate much of its legacy information technology infrastructure to AWS. That transition aims to help Hyundai become more data-driven, optimize supply chains and manufacturing and develop new connected car services globally.

A multiyear deal between the companies also will put Amazon’s Alexa voice assistant technology into next-generation Hyundai vehicles starting in 2025. Drivers will be able to access Alexa’s home management functions such as controlling lights, locks and thermostats as well as ordering Amazon packages or streaming Amazon Music from their car. Alexa will integrate with Hyundai’s own in-vehicle controls.

The broad strategic partnership combines Seattle-based Amazon’s online retail, cloud computing and smart home expertise with connected technologies being developed by Hyundai and affiliate automaker Kia Corp.

“Our broad, strategic partnership should make customers’ lives better and easier every day,” said Amazon CEO Andy Jassy.

Our Thoughts 

Amazon’s partnership with Hyundai will accelerate the auto industry’s online shift. Customers increasingly want to browse inventory, secure financing and complete purchases without visiting physical dealerships. 

Ultimately, the power will tip toward consumers who desire to avoid the hassles of in-person haggling and embrace transparent e-commerce car buying.

More Articles for You

New Kia EV5 Debuts In Singapore As First Model To Be Assembled There

Kia’s electric EV5 has finally been introduced into Singapore after making its debut at the local motor show earlier this …

New Morgan Supersport Blends Retro With 21st Century Tech

At Morgan, change happens gradually. Over the 116-year history of the British company, the cars’ appearance and feel have remained …

Toyota Planning Big EV Push With 7 Models For North America

There’s some big news from Toyota. According to Bloomberg, Japan’s No 1 carmaker plans to launch seven new all-electric cars …

Callum Designs Reveals Sensational Jaguar E-Type Restomod

Boasting an enviable portfolio that includes the Aston Martin DB7, Jaguar XK, and F-Type, former Jaguar design director and current …

Phantom Goldfinger Debuts At Villa d’Este Event To Celebrate Centenary

A double homage has just been paid to one of the world’s most spectacular cars at arguably the world’s premier …

Geely’s Radar King Kong PHEV Packs A Massive 914 Nm Of Torque

The handle may sound a bit over the top, but Geely really did just name its latest plug-in hybrid SUV …