Astra Acquires OLX Indonesia to Strengthen Its Digital Presence in Southeast Asia

Astra International, the Indonesian conglomerate, has successfully acquired OLX Indonesia, an online classifieds company. 

Astra, via its subsidiaries, now holds full ownership of OLX Indonesia. Astra Digital Mobil possesses 99.98% of OLX Indonesia’s shares, while Astra Digital International holds the remaining 0.02%.

Astra Digital Mobil’s co-CEO and executive director, CK Yap, mentioned that OLX Indonesia will operate independently within Astra’s existing used-car ecosystem, which includes Mobbi, Mobil88, and Setir Kanan. The plan is to maintain the OLX brand, given its importance in fortifying the used-car ecosystem.

Our Thoughts

Astra has positioned itself as a strong contender to Carro and Carsome. Although the specific financial details of the acquisition are undisclosed, the decision to maintain the acquired company as a distinct entity can be seen as a strategic move to preserve the brand’s value and recognition in the market. It also avoids the risk of diluting the brand’s identity and market position through integration.

More Articles for You

Now There’s Talk Of Autonomous Flying Cars

Yes, we’ve been hearing about flying cars for over a decade now, but they are in the news again. And …

Mercedes-Benz Malaysia Teases Its New GLB For Second Time

The Mercedes-Benz GLB has undergone a facelift, and it appears that the SUV will soon be unveiled since the company …

It’s Not Just Cars—Off-Roaders And ATVs To Go Electric Too 

The electric revolution is branching out. Not content to electrify just cars, manufacturers are now looking to introduce a range …

Sentinel Automotive Partners With Zeekr In Malaysia

So who’s heard of Sentinel? Last weekend, we saw a Zeekr X electric vehicle (EV) with right-hand drive (RHD) cruising …

New York City Crushes Controversial Congestion Charge Plan

You’ve heard of the £15 (@$20) congestion charge that Londoners have to pay to enter their fair city every weekday. …

BMW X3 Final Edition Lands In Malaysia Before All-New Model Arrives

To highlight the end of an era, BMW Malaysia has just debuted the Final Edition models of the BMW X3 …