Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Honda Records Strong Recovery In U.S. After Pandemic

Honda is on target to close 2023 with sales of 1.2 million automobiles, having recovered quickly from a pandemic and …

Lamborghini’s First-Ever PHEV Debuts In Malaysia 

Five months after its global debut in March of this year, Lamborghini’s first production hybrid—the Revuelto—was officially introduced in Malaysia …

Sub-1 Second EV Is Now World’s Fastest Accelerating Car

If you thought the fully electric McMurtry Spéirling track car, built by British startup firm McMurtry Automotive, was quick with …

Subaru Ranked As Most-Seen TV Auto Commercial

In iSpot.tv’s rankings of the most-watched auto TV ads for the week of September 4–10, a Subaru spot for the …

No New EVs At Detroit Auto Show, But Gasoline and Hybrid Newbies Shine

From all accounts, the 2023 Detroit Auto Show–or what is formally called the North American International Auto Show (NAIAS)–was an …

Petronas And Gentari Tie Up With Amazon For New Energy Solutions

In a joint statement this week, Petronas and Gentari announced that they had signed a partnership agreement for sustainability, decarbonization …

Toyota Launches Radical New Century SUV Targeting Export Market 

Since the late 1960s, the movers and shakers of Japan have all, at one time or another been chauffeured around …

Did You Know Your Car Can Spy On You?

For millions of motorists, their car is a home away from home—a rare place to find privacy between the busyness …

Honda Launches City Facelift In Malaysia Priced From RM85,000

Last month, the Honda City facelift debuted in Malaysia, introducing a number of styling and equipment revisions. As we’ve seen …

Tesla And Hilton Partner To Offer Guests Unparalleled Charging Facilities

Tesla just seems to keep going from strength to strength. Not only have major carmakers like Ford, GM, Mercedes Benz, …

Ford Reveals Wild Mustang Mach-E Rally With 480hp

Who’d have thought? An electric rally SUV from Ford. Well, that’s exactly what debuted at the Munich Auto Show this …

Could Subscriptions Become A Big Part Of Future Car Buying? 

The choices for car buyers are growing rapidly: It’s no longer just white or red, sedan or truck or SUV, …