Is Toyota Really Giving Up On Electric Vehicle?

Last year, Toyota announced a collaboration with Redwood Materials to create a closed-loop battery recycling solution. This started with collecting and recycling Toyota’s hybrid batteries. Now, the partnership is expanding – Toyota will source cathode and anode materials from Redwood for their upcoming North Carolina battery manufacturing plant.  

This represents the first time an automaker is both recycling old hybrid batteries and using those recycled materials in new EV batteries. Redwood aims to produce cathode and anode, which make up most of a battery’s cost, domestically with increasing amounts of recycled content. For Toyota, Redwood is targeting minimums of 20% recycled nickel, 20% recycled lithium, and 50% recycled cobalt in the cathode and 100% recycled copper in the anode.

Toyota is both recycling end-of-life hybrid electric vehicle batteries, like those used in the Toyota Prius, and then returning those same recycled metals into that same automaker’s batteries for use in future electrified and all-electric vehicles.

Redwood plans to invest billions of dollars scaling up to 100 GWh annual cathode and anode production at facilities in Nevada and South Carolina. Ramping up a domestic supply chain using locally recycled materials is the best way to meet U.S. electrification goals. Toyota working with Redwood shows they are seriously thinking about EVs despite pushing hybrids publicly.

OUR THOUGHTS

Publicly, Toyota has been pushing more hybrids to consumers while talking down pure EVs. But their partnership with Redwood suggests Toyota is secretly plotting an EV comeback. If so, Tesla needs to stay on their toes and keep innovating. 

Tesla has led in EV innovation so far, but they need to keep refreshing their lineup and launching exciting new models. Just as people love new shiny tech gadgets, car buyers crave the latest sleek and exciting EVs. Toyota is coming for Tesla’s EV crown – to keep it, Tesla must wow consumers with a constant stream of cutting-edge and visually appealing new EVs.

More Articles for You

Malaysia Overtakes Thailand To Become 2nd Biggest Market In SEA

In surprising news, we’ve just learned that Malaysia has overtaken Thailand to become Southeast Asia’s 2nd largest car market, just …

BAIC Launches New X55 In Malaysia To Rival Proton X70

Beijing Automotive Industry Holding Co. Ltd., or BAIC as it is more commonly known, has just introduced two new SUVs …

BAIC BJ40 Plus Launches In Malaysia With 2.0-litre Turbo

Yes, the BAIC BJ40 Plus does look like a Jeep. There’s no hiding that fact. Beijing Automotive Industry Holding Co. …

XPeng Motors Accelerates Hong Kong Launch with Sime Darby Partnership

XPeng Motors, a leading smart electric vehicle company, is gearing up for its highly anticipated entry into the Hong Kong …

New Isuzu D-Max Debuts In Malaysia for RM99,000

The D-Max is finally here and it has a lot to offer.  The all-new 2024 Isuzu D-Max has just been …

Four Neta Cars Teased Ahead of Malaysia Autoshow

Following the launch of the Neta V in Malaysia last year, Intro Synergy, the official distributor of the brand, revealed …