Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Is This The Future Of Electric Sports Cars?

Nissan has shown us several eye-catching electric concept cars over the past decade, including the wacky BladeGlider of 2016. Then, …

Cutting Edge Future Car Cabins Will Be Made Out Of Coffee, Eggs, Rice, Walnuts And Lentils

Future car design is all about sustainability. And what CALLUM offers is cutting edge. A new study by British design …

Biden Channels Big Bucks As Tax Incentives For EV Battery Makers

To be able to build and supply the huge number of electric vehicles (EVs) expected onto the market over the …

EV Price War: Ford Slashes Mustang Price In Response To Tesla Cuts

This week, Ford cut prices of its electric Mustang Mach-E SUV by as much as $6,000, just weeks after rival …

Tesla Model Y And Model 3 Rank In Global Top 10 For First Time

If you thought Teslas were selling well globally, get ready for some eye-popping numbers.  With sales of 759,000 units (an …

Volkswagen Introduces Augmented Reality To Sell New Electric ID. Buzz

Volkswagen Commercial Vehicles has launched a new Augmented Reality experience in Europe, allowing customers to virtually explore life-size models of …

Does Musk’s Twitter Deal Really Affect Tesla’s Bottom Line?

Elon Musk caught significant flack recently for his escapades with that controversial Twitter deal, but the company he masterminded—Tesla—is quickly …

Mercedes Is First To Offer Autonomous Driving In The U.S.

Mercedes-Benz has received the first U.S. approval for a fully hands-off driving feature, the company said yesterday. Called Drive Pilot, …

Lexus Head Named As New Toyota CEO, Unseating Akio Toyoda

In a surprise announcement yesterday, Toyota tapped 53-year-old Koji Sato, the head of Lexus and Gazoo Racing, to take over …

Vietnamese EV Startup VinFast Has Tesla In Its Sights

Vietnamese electric vehicle (EV) startup VinFast has been struggling to gain traction in the United States amid early missteps including …

Tesla And Chinese Newcomers Score Highly In Latest Crash Tests

Earlier this month, Euro NCAP announced the winners from 2022, the safety organization’s busiest-ever year. Euro NCAP stands for European …

Big Pickup Trucks Are Sustaining Manufacturers And Generating Record Profits

Big pickups remain the top sellers in the U.S. Sales of full-sized pickup trucks are ultimately sustaining carmakers and creating …