Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Electronics Giant Foxconn Reveals Model B To Challenge Tesla

Taiwan-based Foxconn, maker of Apple iPhones, will enter the EV world with the Model B, directly targeting Tesla. The Model …

Japan’s F1 Pre-Race Hype Creates Fertile Launchpad For Unveiling New Products

Luxury Fuji Speedway Hotel and 40-car museum opens to public. Tokyo Governor signs letter to permit Formula E race in …

BMW’s Luxury EVs In The U.S. Are Selling Like Hot Cakes

BMW electric vehicles are jumping off the shelves, or should we say, leaping out of showrooms, according to BMW North …

Elon Musk Announces Pepsi Will Get First Electric Tesla Semi Trucks As Production Ramps Up

On Twitter today, Elon Musk announced that Tesla is commencing Tesla Semi production and that Pepsi will be the lucky …

Zerova’s Super Quick Charger Can Charge EVs In Just 10 Minutes

So you thought Tesla’s maximum charging rate of 250kW was fast? Zerova Technologies has just unveiled the world’s fastest electric …

Hardcore Alpine Coupe Is Track-Ready…But The U.S. Misses Out Again

The ‘R’ stands for ‘Radical,’ and that’s exactly what you get with the new Alpine A110 R. In the U.S., …

EV Owners Want More And Tesla Leads The Way

Is it any wonder that electric vehicle (EV) buyers keep coming back for more? With dozens of EVs flooding the …

New Maserati GranTurismo Boasts Gutsy Powertrain And Gorgeous Lines

There are three highlights to the new Maserati GranTurismo Folgore. But we think you’ll only be interested in the latter …

Is There Anything The Cybertruck Can’t Do? Now It Can Float!

At first, it seemed laughable. “The Cybertruck will be waterproof enough to serve briefly as a boat, allowing you to …

Toyota Questions New York’s Plan To Meet Zero Emissions Ruling

Last week, the State of New York announced that it was joining Washington and California in implementing a plan to …

Tesla Unveils Ambitious Plan To Lead A.I. Revolution And Make Millions Of Robots

Elon Musk, the world’s richest man, is not content making the coolest electric cars and sending people to the edge …

Gen Z Are Crazy About Tech, Snack And Car Companies

As members of Gen Z reach adulthood, their brand preferences and purchases are not only reshaping our society in their image …