Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Volkswagen Introduces Augmented Reality To Sell New Electric ID. Buzz

Volkswagen Commercial Vehicles has launched a new Augmented Reality experience in Europe, allowing customers to virtually explore life-size models of …

Does Musk’s Twitter Deal Really Affect Tesla’s Bottom Line?

Elon Musk caught significant flack recently for his escapades with that controversial Twitter deal, but the company he masterminded—Tesla—is quickly …

Mercedes Is First To Offer Autonomous Driving In The U.S.

Mercedes-Benz has received the first U.S. approval for a fully hands-off driving feature, the company said yesterday. Called Drive Pilot, …

Lexus Head Named As New Toyota CEO, Unseating Akio Toyoda

In a surprise announcement yesterday, Toyota tapped 53-year-old Koji Sato, the head of Lexus and Gazoo Racing, to take over …

Vietnamese EV Startup VinFast Has Tesla In Its Sights

Vietnamese electric vehicle (EV) startup VinFast has been struggling to gain traction in the United States amid early missteps including …

Tesla And Chinese Newcomers Score Highly In Latest Crash Tests

Earlier this month, Euro NCAP announced the winners from 2022, the safety organization’s busiest-ever year. Euro NCAP stands for European …

Big Pickup Trucks Are Sustaining Manufacturers And Generating Record Profits

Big pickups remain the top sellers in the U.S. Sales of full-sized pickup trucks are ultimately sustaining carmakers and creating …

Hertz Plans Thousands Of EVs and Fast Chargers For Denver And Beyond 

Rental car company Hertz is on a mission to popularize EVs. A new public-private partnership, Hertz Electrifies, will bring fleets …

Waymo’s Driverless Cars To Experience Ultimate Test At Super Bowl

Since late last year, Waymo’s fully driverless cars have been picking up passengers from Phoenix’s Sky Harbor Airport. The company …

Here’s How U.S. Mayors Really Feel About Climate Change

American mayors are in a dilemma. A new poll shows Many want to take forceful steps to fight climate change …

As Prices Fall, The Time To Buy A Tesla Is Now

Tesla is in unknown territory, having to make some rather significant changes of late. A growing number of competitors are …

Uber Drivers Can Now Rent EVs From Hertz In Europe

In 2020, Hertz announced an initiative to electrify its fleet of rental cars that started with a huge purchase of …