The iconic Toyota Land Cruiser is making a triumphant comeback to the North American market for 2024 after a three-year absence. Staying true to its heritage as a durable, capable off-roader, the new Land Cruiser features a more affordable mid-$50,000 price tag compared to the previous generation’s $85,000+ MSRP.
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Exclusively powered by a 326 horsepower 2.4L turbocharged hybrid i-FORCE MAX powertrain, the 2024 Land Cruiser delivers robust torque for off-road adventures. It rides on Toyota’s new TNGA-F truck platform, engineered for durability and designed to handle harsh environments. At 181.3 inches long, the new Land Cruiser has a slightly smaller footprint than before for better maneuverability on trails. It comes equipped with the latest off-road technologies like Multi-Terrain Select, CRAWL Control, and Downhill Assist Control to master tricky terrain.
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The iconic round LED headlights and heritage “TOYOTA” grille on the Land Cruiser 1958 grade pay homage to early models. Meanwhile, the Land Cruiser grade gets a more modern look with slim LED lights. All models feature the squared-off body profile reminiscent of classic Land Cruisers. A 12.3-inch touchscreen, Toyota’s updated Audio Multimedia system, and wireless Apple CarPlay/Android Auto come standard.
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Limited to 5,000 units, the First Edition model ushers the return of the Land Cruiser with exclusive touches like a two-tone paint scheme, round heritage LED lights, rock rails, and unique interior details. As a blank canvas ready for customization, over 100 Toyota accessories are available like rack attachments and off-road recovery gear.
There’s much to love about the 2024 Toyota Land Cruiser. This legendary off-road 4×4 stays true to its reputation for reliability and durability, while also incorporating classic design cues and modern enhancements. Now, adventure seekers can experience the thrill of exploring unfamiliar terrain at a more accessible price point.
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