Porsche is set to unveil the new, all-electric Macan SUV on January 25th, 2024. The second generation of the popular Macan will make its worldwide premiere broadcast live from Singapore.
The new Macan represents the first time Porsche has electrified an existing model line. This posed challenges for Porsche’s designers, led by Michael Mauer. He discusses balancing brand continuity while signaling innovation – staying “quintessentially Porsche” yet perceiving the new Macan as the fresh, next generation.
Specific design principles help guide Porsche’s styling direction. Concepts of “Focus,” “Tension” and “Purpose” define the Porsche brand character. For example, driver-focused ergonomics illustrate the principle of “Focus.” Mauer explains how these concepts emerged through intense team discussion to articulate Porsche’s core attributes. They now serve as an internal compass evaluating new ideas.
Externally the new Macan maintains familiar proportions typifying a Porsche sports car. The new electric drivetrain’s packaging allows more prominence of the front hood’s shape. Aerodynamics gained priority given EVs’ range demands. Inside, the curved display enhances driver focus via centralized information access.
Mauer acknowledges balancing brand tradition against modernity poses challenges. Porsche purposely blends veteran designers with new talent, enabling both preservation and progression. They also develop creative concepts independently from production models. This way, new visions incubate with separation before finalization.
The new Macan clearly evolves the current model’s styling themes. Sharper lines communicate enhanced dynamics befitting Porsche sports cars. Mauer states the new Macan indeed looks more vibrant, sporting and fun-to-drive. It distinctly remains a Macan yet perceivably progresses the breed – accomplishing that elusive styling harmony.