Peter Lyon
August 17, 2025
It’s rare in the motoring world today to see automakers collaborate with liquor producers. Fosters Beer sponsored F1 for many years until 2006, while Johnnie Walker sponsored McLaren Mercedes for a decade between 2005-2015.
Now two iconic British brands are teaming up in a surprise collaboration. Aston Martin and Glenfiddich, the world’s most awarded Single Malt Scotch Whisky, have today announced an exclusive global partnership, uniting two iconic British brands in a shared pursuit of excellence. The partnership officially debuts last Friday at the prestigious Monterey Car Week in California, where Glenfiddich and Aston Martin will celebrate their collaboration at The House of Aston Martin, toasting to enduring success built on fearless innovation.
This announcement marks Glenfiddich’s global debut as Aston Martin’s official whisky partner, building on its existing relationship with the Aston Martin Formula One Team. The collaboration reflects a seamless alignment of purpose and ambition, where the pioneering spirit, craftsmanship and timeless design of both brands will unite, redefining excellence through shared experiences and Limited-Edition releases.
Stefano Saporetti, Director of Brand Diversification at Aston Martin, said: “I’m excited to announce Glenfiddich as our official whisky partner. Aston Martin and Glenfiddich are united by a deep respect for heritage and a commitment to craftsmanship. This partnership allows us to bring our shared story to life through immersive, sensory, and emotional experiences that resonate with our customers. Both brands are globally celebrated yet proudly rooted in British history, creating a true balance of tradition and innovation.”
Aston Martin and Glenfiddich share common values of innovation, craftsmanship, and performance, each reflecting an unwavering dedication to luxury, beauty and progressive story-telling, or so say both PR spokesmen. Both brands are renowned for creating exceptional products that blend timeless design with modern technology and attention to detail. To commemorate the partnership with Aston Martin, Glenfiddich will unveil a rare 1976 Single Malt, aged for 48 years with a finishing period in a specially coopered European oak sherry cask hand-selected by Malt Master Brian Kinsman.
This extraordinary expression was chosen for the defining era that it represents for both Glenfiddich and Aston Martin. During the 1970’s Glenfiddich introduced the iconic stag’s head to its bottles and built a new still house, bold modernisations that have shaped the brand’s global legacy. At the same time, Aston Martin was redefining design and performance, introducing advanced concepts that would influence the marque for decades.
Together, they tell one story: two brands united by heritage and driven by innovation.”
The Glenfiddich 1976 (ABV 48.8%) will be available exclusively through The Distillers Library and The Glenfiddich Distillery, with only 50 bottles available worldwide, this rare and exceptional vintage stands as a timeless tribute to the unmatched craftsmanship of Glenfiddich and Aston Martin.
CARLIST THOUGHTS
Given that the main reason for carmakers to avoid liquor makers as partners is the drink and drive stigma, it is fascinating to see Glenfiddich and Aston Martin promote responsible attitudes to alcohol and urge consumers never to drink and drive. Both brands look forward to exploring how the partnership can continue to reinforce the positive choice of never drinking and driving.
