Peter Lyon
August 18, 2025
Energizer Holdings Inc, a global leader in portable lighting, has teamed up with the Jeep brand to introduce a new collection of rugged, high-performance lighting products. Built for the bold, this trail-ready lineup is designed to support outdoor enthusiasts wherever their journey takes them – on the road, off the grid or deep into the wild.
Officially launching last week online and at select retailers across the U.S., the new Jeep x Energizer lighting collection features eight innovative products that blend performance, durability and versatility. The lineup is engineered to perform in any condition and offers adventure-ready lighting solutions, such as headlamps, flashlights, lanterns and keychain accessories.
“With this collaboration, the Jeep brand and Energizer are inspiring the next generation of explorers, adventurers and outdoor lovers to get out and stay out longer,” said Lori Shambro, executive vice president and chief marketing officer at Energizer Holdings. “We’ve combined the legendary off-road spirit of the Jeep brand with the innovative lighting technology from Energizer to deliver reliable and adventure-ready products.”
From trail-ready gear to campsite essentials, every light in the collection was built to go the distance, matching the endurance and versatility of the Jeep lifestyle. Designed with real-world functionality in mind, the collection features a range of hands-free, area, handheld and novelty lighting options, all equipped with optimal brightness combined with on-the-go flexibility to keep adventures going on and off the road.
The product lineup includes a Sleek Metal Flashlight, a Power Indicator Flashlight, a Hybrid Metal Headlamp, a Hybrid Lantern+ and a High Lumen Metal Flashlight.
“As category leaders with a shared legacy of performance and trust, the Jeep and Energizer brands make a powerful team,” said Robin Freed James, director, licensing and merchandise at Jeep brand. “This collaboration brings together two names to deliver reliable, high-performance lighting solutions built for wherever adventure leads.”
CARLIST THOUGHTS
In a previous story, I spoke about Aston Martin and Glenfiddich tying up. Teaming up with well-known brands in different industries to your own is a great idea, and allows for a mix a efficient synergies. This strategic licensing program marks a step forward for Energizer in their commitment to innovation and category expansion. For more information on Energizer, please visit www.energizer.com.
