Peter Lyon
February 8, 2026
Just in time for the Big Game, Nissan is celebrating one of America’s most beloved sport-viewing culinary traditions – chips and dip – with a playful new social media activation showcasing the versatility of the 2026 Nissan Rogue.
Starring chef, actor, and gameday dip enthusiast Matty Matheson, the lighthearted spot introduces the “Nissan Dip Seat,” a humorous fictional concept that showcases the Rogue’s interior engineering – and offers a tongue-in-cheek solution for transporting the estimated 8-12 million pounds of dip Americans enjoy during the Big Game.
“With the 2026 Rogue, we set out to design an SUV that fits real life – families, adventures, errands, and yes, even gameday traditions,” said Allyson Witherspoon, Chief Marketing Officer, Nissan U.S. “This campaign celebrates those everyday moments with humor while highlighting how the Rogue is engineered around the human experience, with safety, durability and long-lasting confidence built in from the start. Matty brings an unforgettable energy that makes the story both entertaining and unmistakably Nissan.”
Central to the campaign is one of Rogue’s functional advantages: the ability to securely position a child seat using LATCH anchors in any rear-row seating location – including the middle. Building on that, the campaign introduces the fictional “Dip Seat,” a car seat-style carrier mock-up designed specifically for protecting snacks on the go.
With a cameo from racecar driver and actress Emelia Hartford, the spot blends humor with a showcase of Rogue’s intelligent design and family-friendly practicality – demonstrating the Rogue’s wide opening rear doors, flexible seating configuration, and ease of installation.
“That’s seven-layer safety right there,” Matty jokes in the film while clicking the Dip Seat into the Rogue’s back middle seat – highlighting how the Rogue’s thoughtful rear seat engineering helps keep precious cargo secure. “No more scraping ground beef and beans out of the car carpet for this guy!”
Through the Dip Seat campaign, Nissan highlights the fun, functional spirit behind one of its most popular models – and brings a fresh twist to gameday storytelling.
CARLIST THOUGHTS
The Nissan Dip Seat social media campaign, created in collaboration with creative agency TBWA\Chiat\Day New York, debuted yesterday across Nissan’s social channels, with additional shortform content rolling out throughout the Big Game weekend.
