Peter Lyon
January 13, 2026
Honda has announced that it will adopt a new ‘H mark’ with a refreshed design as the symbol of its automobile business ahead of its planned application to both EV and major hybrid-electric (HEV) models.
This will start with the manufacturer’s next-generation vehicles to be introduced from 2027, in addition to being applied to other areas of its business – including dealership locations, communications initiatives, and automobile motorsport activities.
With a particular focus on the application of electrification and intelligent technologies, the new H mark embodies how Honda is planning to tackle the period of transformation currently being experienced by the automobile industry, ensuring it continues to deliver new value to its customers.
First introduced in 1963, the H mark has undergone several design changes over the years, with this latest iteration having first been introduced to mark the arrival of its next-generation EVs, including the Honda 0 Series. The design represents two outstretched hands, marking Honda’s commitment to augmenting the possibilities of mobility and serving the needs of people around the world, and will be rolled out gradually across the automobile business.
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One of the top 20 brands in the world, Honda manufacturers a broad product range encompassing cars, motorcycles, power products (including marine, robotics, energy, snow, lawn and garden) and aviation and was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. After that came Lexus and Infiniti in 1989.
Honda has been the world’s largest motorcycle manufacturer since 1959, as well as the world’s largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.
Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. Honda has also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012.
