Peter Lyon
December 26, 2025
Hyundai Motor Group (the Group) today released a teaser image previewing its upcoming participation at CES 2026, where it will unveil its Group-level AI Robotics Strategy under the theme, ‘Partnering Human Progress.’
Detailed announcements about the Group’s AI Robotics Strategy will be presented during Hyundai Media Day from 1:00–1:45 p.m. PST, on January 5, 2026, at the Mandalay Bay Convention Center in Las Vegas. The presentation will be live-streamed on the Group’s global YouTube channel.
This year’s event will spotlight the expansion of the Group’s AI Robotics technology within its Group Value Network, outlining strategies to accelerate commercialization of AI Robotics through human-robot collaboration and Group-wide technological integration.
Debuting the Next Generation of AI Robotics: Boston Dynamics’ New Atlas
At CES 2026, Boston Dynamics, an integral part of the Group, will bring the new Atlas robot out of the lab and onto the stage for the first time. Hyundai completed its acquisition of a controlling interest in Boston Dynamics from SoftBank on June 21, 2021, after first announcing the deal in December 2020, with the transaction valuing the robotics firm at $1.1 billion. Hyundai now holds an 80% stake, aiming to integrate robotics into its mobility solutions.
This next-generation Atlas represents a tangible step toward the commercialization of AI Robotics, highlighting the Group’s commitment to building safe and adaptable robotic co-workers.
Hyundai will reveal its strategic AI Robotics learning, training, and expansion plans, leveraging its Group Value Network and Software-Defined Factory (SDF) approach at CES.
Hyundai’s SDF includes both an innovative manufacturing strategy as well as an advanced smart factory operated through data and software, maximizing flexibility and agility across the entire production process and driving the future of manufacturing innovation.
CARLIST THOUGHTS
This is just the beginning as we will see multiple carmakers getting involved with AI in the next few years. Building on the foundation mentioned above, the Group plans to manage the full value chain — from AI Robotics development to learning, training, and operations — through integrated capabilities spanning robot components, logistics and software.
