Peter Lyon
November 23, 2023
Kuala Lumpur is now home to Ital Auto Malaysia’s first showroom, the official importer and distributor of Ferrari cars in Malaysia. Situated in Four Seasons Place Kuala Lumpur, the recently opened showroom boasts a 3,826 square foot area and two car display bays. The facility is open every day from 10:00 AM to 7:00 PM on weekdays and 10:00 AM to 4:00 PM on weekends.
Highly skilled staff man each important touchpoint in the showroom, ranging from the sales floor to the reception area to car maintenance.
The heritage library offers a broad variety of books that Ferrari says will fascinate everyone from casual fans to the most hard-core brand devotees. There are interactive displays and a bespoke Ferrari experience video wall too, showcasing the brand’s racing passion and sporting heritage.
The Ferrari Atelier, which showcases different customization choices for Ferrari customers, is another colourful element of the new showroom. This covers additional options for materials, equipment, colours, and other elements that provide a wide range of aesthetics which can be used in conjunction with Ferrari Tailor Made customization services.
Zahir Kelvin Ong Abdullah, Executive Director of Ital Auto Malaysia, stated: “Malaysia is home to a thriving community of passionate Ferrari owners and loyal brand enthusiasts. Establishing the Ferrari ital Auto Malaysia showroom in Four Seasons Place Kuala Lumpur was important for us to ensure that iconic Prancing Horse makes its mark right in the heart of the City Centre, all while ensuring our facilities and services meet the high standards of automotive excellence synonymous with the brand.”
The Purosangue and Roma Spider, two new Ferrari models, were introduced in Malaysia concurrently with the opening of the Ferrari Ital Auto Malaysia shop.
“The Purosangue and Roma Spider are two models that have positively diversified Ferrari’s product mix since their respective introductions,” stated Dieter Knechtel, President of Ferrari’s Far East and Middle East Hub. “The Purosangue and Roma Spider are two models that have positively diversified Ferrari’s product mix since their respective introductions. “It is fitting that these cars are celebrated together with the launch of the new Ital Auto Malaysia showroom. I am pleased that Ital Auto Malaysia Sdn Bhd has secured such a strategic location in the heart of the city for the benefit of our local Ferrari community.”
OUR THOUGHTS
There’s a strong, niche market for Ferrari cars in Malaysia so it’s great to see the Ital Auto showroom opening. And its location in Four Seasons Place is auspicious and worthy of the brand. This is a one-stop shop for Ferrari fans to fully customise their purchases from wheels to body colour to interior leather colour and stitching patterns.
