Peter Lyon
November 26, 2024
Jaguar is one company that’s been in the news over the last week having just reinvented its CI and launching a controversial new advert. While that has got people talking, it’s also brought intense scrutiny on the brand which has not launched a new model in quite some time.
In Southeast Asia though, things seem a little different. A little more positive. For the fourth year in a row, Jaguar Land Rover Malaysia (JLR Malaysia) has just won the Asia Pacific retailer of the year title at the Jaguar Land Rover Retailer Awards 2023/2024.
The brand’s achievement marks their fifth win and fourth straight year at No 1, quantifying its position as a key player in the luxury automotive sector within the region.
“Being named Retailer of the Year once more is a great honour for us. This ongoing success not only demonstrates the strong strategic alliance between JLR Malaysia and SISMA Auto, but also the productive collaboration and commitment of our cohesive team,” stated Syed Ahmad Muzri Syed Faiz, Managing Director of Vantage Malaysia and Jaguar Land Rover Malaysia.
JLR Malaysia is a joint venture between Sime Motors and SISMA Auto, the former also recently unveiling its new tagline “bridging opportunities” that reflects its strategic focus on growth in the region.
Syed continued, “We are honoured to be recognised as a leading force in the luxury car industry, consistently setting the standard for innovation and customer care.”
Customers will have the opportunity to win accessories and merchandise vouchers worth up to RM8,000 as part of a special promotion that JLR Malaysia is conducting from October 25, 2024, to January 31, 2025, in celebration of this accomplishment.
CARLIST THOUGHTS
JLR won its retailer award for the sale of its F-Pace, E-Pace, I-Pace, F-Pace from Jaguar as well as its Range Rover, Defender and Discovery models. The fascinating thing about Jaguar’s new rebranding video, that had pundits squabbling, is the fact that it has no cars in it—which is extremely rare in the world of carmakers whose job it is the sell cars. How the market interprets that video will reflect on the brand’s sales going forward.
