Peter Lyon
July 4, 2025
Dating back to 1954, the Red Dot Design Awards are a prestigious international annual design competition for product and industrial design and design concepts in which a Red Dot quality label is awarded to winners.
And Automobili Lamborghini has just won big time for 2025.
The Italian supercar maker swept the latest Red Dot Awards with wins for all three models in the range. The most prestigious was the Red Dot: Best of the Best bestowed on the 1001-hp V12 hybrid-powered Revuelto in the Product Design category.
The Urus SE luxury crossover and the Temerario—which replaced the Huracan in 2024—also stood out, taking home Red Dot Awards in the same category. These three awards highlight the strength of design in Lamborghini cars, the first brand in its segment to present an entirely hybrid range while staying faithful to its spirit of legendary performance.
Mitja Borkert, Design Director of Automobili Lamborghini, said, “Receiving a prestigious recognition through the Red Dot Award is a confirmation and appreciation of the passionate and determined creative work of the Centro Stile team, and of the design that results from that energy. The Centro Stile Lamborghini team shares a strong dedication to strengthening the unique Lamborghini design DNA and creating visual adrenaline for our world-class cars, day after day.”
With almost seventy years of history, the Red Dot Design Award is one of the most highly acclaimed design competitions in the world. The awards are divided into three categories: Product Design, Brands & Communication Design, and Design Concept. The aim of the competition is to award the most innovative and relevant projects in industrial design, recognizing excellence and creativity worldwide. The official awards ceremony, the Red Dot Gala, will be held on 8 July at the Aalto Theater in Essen, Germany.
Urus accounts for 60% of Lambo sales
As Borkert points out, design has always been a cornerstone of the brand’s strategy and one of the main reasons, along with performance, why customers around the world purchase its cars. The launch of the Urus in 2017 marked a huge turning point for Lambo sales, doubling the brand’s sales. The Urus consistently accounts for around 60% of all sales.
The iconic and unmistakable style of the House of Sant’Agata stems from the work of the Centro Stile, an in-house design department established specifically to develop every car in-house, right from the first sketch.
Today, twenty years from the first car entirely conceived, designed and developed in Sant’Agata Bolognese, the Centro Stile continues to guide the creative vision of the brand. In an environment that embodies Made in Italy excellence worldwide, the Centro Stile shapes the identity of each car, ensuring that every line, proportion, and surface reflects Lamborghini’s unmistakable DNA: bold, sculpted, and performance-driven.
“The unique silhouette and extreme proportions with distinctive and recognizable lines are key elements of Lamborghini’s design DNA,” added Mitja Borkert. “Our goal is to give adrenaline a shape and make every car instantly recognizable, even from a distance. Each and every detail has to speak the language of Lamborghini, so that it is unequivocal, even when isolated from its context.”
CARLIST THOUGHTS
When Lamborghini became part of the Volkswagen Group in 1998—with Audi overseeing its operations—many supercar diehards gasped at what was happening to Lamborghini’s ‘eroticism’ in design. From the last model—Diablo—before Audi took over, to the first model—Murciélago—after Audi took control of design, many wondered how edgy and different Lambo design would become. But over the years, the eroticism strengthened through cars like the Huracan and Aventador and, of course, the Urus, allowing Lambo to win hearts and minds and boost sales considerably.
