Peter Lyon
September 24, 2025
After wowing the crowd with its new MCPURA at the Goodwood Festival of Speed in July, Maserati now brings its all-new icon home to Italy as it features the car at the Salone Auto Torino 2025 from 26 to 28 September 2025.
In the heart of Turin’s Piazza Reale, Maserati will showcase the two souls of its latest creation. The new supersport is presented in the exclusive Ai Acqua Rainbow finish (see above), conceived by Maserati’s bespoke Fuoriserie program.
Now in its second edition, the Turin Auto Show is growing rapidly, establishing itself as a reference point on the global automotive stage. Set against the unique backdrop of Turin – widely regarded as the capital of Italy’s automotive tradition – the show offers not just an exhibition, but an open-air theatre dedicated to cars.
In this context, Maserati takes the spotlight, reaffirming its bond between Turin and the Motor Valley – with Modena as Maserati’s home – celebrating the authenticity of Italian luxury. The show is not a static display as it features an immersive celebration with the roar of Trident engines.
Among the highlights of the three-day program, the grand parade on 27 September stands out as one of the most anticipated programs. The route begins at the Reggia di Venaria, with a tour and lunch at the historic Savoy residence, continues through Superga, and culminates in the heart of the city at Piazza San Giovanni.
Leading the parade will be Maserati Forza Torino customers at the wheel of Trident icons such as the GranTurismo and MC20, joined by a GranCabrio with a special guest—model and TV presenter Cristina Chiabotto, a well-known ambassador of Italian elegance.
So what’s this MCPURA all about?
Available in coupé and cabrio versions, it stands out for four features: a carbon fiber monocoque, the iconic 630-hp Nettuno V6 engine with patented pre-chamber technology, the “Butterfly” doors, and – on the Cielo – the retractable electrochromic glass roof. The carbon fiber monocoque combines rigidity with lightness, bringing the overall weight to under 1,500 kg. Thanks to its 630 hp V6 powertrain, the car achieves a best-in-class power-to-weight ratio of 2.33 kg/hp, blending performance with artisanal mastery.
For its premiere, the display car’s color is Ai Aqua Rainbow, an azure shade that shifts under sunlight to reveal a rainbow effect. Inspired by the prism, it decomposes white light to capture all its nuances, creating a unique and pure color. Starting from a base in aquatic tones, this finish delivers an unexpected and emotional effect through the use of rare, specially developed pigments.
The exclusive version on display is available to motorists through a dedicated configuration of the Maserati Fuoriserie customization program.
CARLIST THOUGHTS
Yet another gorgeous-looking machine from Modena, the MCPURA embodies extreme elegance, exhilarating performance, and Italian craftsmanship. With its production, painting, and personalization entirely carried out in Modena, it is the ultimate representation of Maserati’s authentic spirit and timeless style.
