Peter Lyon
November 7, 2023
With under two months left until 2023 comes to an end, Perodua has revised its sales goal for the year, increasing it from the 314,000 sales the company initially projected back in January to 325,000 units.
The national carmaker’s production target for 2023 has increased in step with the new, higher sales target, reaching 338,000 vehicles.
Perodua says that its higher goals are supported by both strong demand—particularly for the Perodua Axia, which was introduced in Malaysia earlier this year—and better parts supply from its vendors.
The company delivered 33,836 units to new customers and 35,111 new vehicles rolled off its production line in October, marking its “highest ever production and sales performance,” which is also the foundation for the new goals. As compared to the same period last year, the numbers show a dramatic 53% growth in production capacity and a 36% jump in sales.
Even while there are still problems, like the long-term availability of semiconductor chips, we were able to secure enough resources to make this quarter’s performance the best in company history, he continued.
Perodua had registered 267,063 cars as of the end of October 2023, a 20.2% increase over the same period last year. At its Sungai Choh production site, production figures have also increased by 22%, with a total of 280,452 vehicles built so far this year.
In spite of the expected upcoming economic difficulties, the car industry may be able to maintain this momentum in 2024, which would further improve consumer sentiment. “In order to give our clients faster delivery times for their Perodua cars, we are currently concentrating on leveraging our potential in both production and sales,” Perodua President and CEO, Dato’ Sri Zainal Abidin Ahmad said.
OUR THOUGHTS
It’s obvious from these glowing sales projections that the long-term challenges of sourcing enough semiconductor chips do not seem to be affecting Perodua’s production capacity. And with popular vehicles like the Axia drawing customers into showrooms, the Malaysian firm looks assured of reaching those revised figures.
