Peter Lyon
August 31, 2025
Have you heard of GeoGuessr? Well, it seems to be making a big splash with Polestar, the Swedish electric performance brand, who has launched its own version of the global gaming hit GeoGuessr.
The geolocation-based game GeoGuessr challenges millions of players to pin-point real-world locations using only visual clues. So what is GeoGuessr? It is a browser-based geography game where players are placed in a random location on Google Street View and must guess where they are in the world by examining clues in the surrounding environment, such as street signs, vegetation, architecture, and road markings. Players earn points based on the proximity of their guess to the actual location, with options to play solo or compete against others in various single-player and multiplayer modes.
In the new GeoGuessr Polestar edition, players explore Europe’s best driving roads – with a unique twist: the game includes Polestar 4’s digital rear-view mirror at the top of the screen, showing the world in reverse.
Michael Lohscheller, Polestar CEO, says: “GeoGuessr and Polestar both celebrate exploration. With Polestar 4’s rear-view mirror built directly into the game, we’ve created a playful link between our technology and one of the world’s most loved digital adventures. It’s the perfect entertainment offer when you are charging your Polestar.”
Daniel Antell, Geoguessr CEO and Co-founder, says: “Every driver is using maps, GeoGuessr is turning navigation into a way to explore the world and have fun. That is why teaming up with Polestar feels very natural. It is also great to work with a fellow Swedish global brand.”
To mark the launch, Polestar and GeoGuessr are kicking off a Europe-wide competition alongside the 2025 GeoGuessr World Championship Finals in Copenhagen. The winner will enjoy a once-in-a-lifetime trip to Polestar’s HQ in Gothenburg, including a full test track day with a professional racing driver.
GeoGuessr Polestar edition is now available on mobile, desktop, and in all Polestar cars via the in-car browser, joining the brand’s growing line-up of digital experiences.
CARLIST THOUGHTS
As someone who rarely plays TV games, except maybe an hour session on the driving simulator and the world’s biggest-selling driving game Gran Turismo, I must say that I have never played GeoGuessr. But from what I’m seeing in this story, it certainly sounds fascinating as I too am interested in exploration, having visited over 30 countries. But this new game now exists on mobile, desktop and in Polestar cars making it arguably the most accessible game ever.
