Peter Lyon
October 7, 2025
Cupra celebrates its best-ever September sales results since tracking began in 2016. For anyone outside of Europe, Cupra does not really mean that much, as the brand is not offered. Cupra is, in fact, a car brand owned and produced by SEAT, a Spanish manufacturer that’s part of the Volkswagen Group, headquartered in Martorell near Barcelona.
The brand reported 6,062 sales in September, a 28.8% increase compared to the same period last year, which saw 4,706 units sold. This figure presents a significant milestone for SEAT and Cupra, capturing an overall market share of 3.2%.
“The continued year-on-year growth of Cupra is a clear testament to the brand and the appeal of our line-up” said Marcus Gossen, Managing Director of SEAT and Cupra UK.“A record-breaking September and rising market share highlights the ongoing momentum behind CUPRA’s popularity in the UK market, and reinforces our commitment to delivering vehicles that set standards in performance and driver satisfaction.”
Demand for the fully-electric Born and Tavascan models remained robust, with over 1,000 units sold each, demonstrating the market’s developing adoption of electric vehicles.
So what sort of brand is Cupra?
In just seven years, Cupra has launched seven models and sold over 800,000 vehicles globally. Every Cupra model is restlessly expressive, design-led, and performance-driven. Its fully-fledged portfolio includes the Cupra Ateca, the first car to ever feature the Cupra badge; the Cupra Leon, redesigned and enhanced as a standalone CUPRA model; the Cupra Formentor, the first car to be developed exclusively by the brand and the company’s best-selling vehicle to date; the Cupra Born, the brand’s first 100% electric vehicle; the Cupra Tavascan, an all-electric SUV coupe; and the Cupra Terramar, the brand’s sporty SUV. In 2026, the Cupra Raval, the brand’s radical interpretation of the electric urban car, will join its lineup.
CARLIST THOUGHTS
According to the brand’s PR section, the Cupra is more than a car. It’s a conviction. The Cupra Tribe is made up of a team of ambassadors who push back against convention and past the boundaries that hold others back, with members including film director J.A. Bayona, German goalkeeper Marc ter Stegen, and two-time Ballon d’Or and Best FIFA Award-winning footballer Alexia Putellas. Obsessive about elevating emotion on and off the road, Cupra is also FC Barcelona’s official automotive and mobility partner, the Premier Padel Tour’s premium sponsor and is also proud to participate in the Formula E racing competition with Kiro Race Co.
