Subaru Ranked As Most-Seen TV Auto Commercial

In iSpot.tv’s rankings of the most-watched auto TV ads for the week of September 4–10, a Subaru spot for the Crosstrek Wilderness jumped from third to first place with 232.5 million national TV ad impressions. At 37.6 million, NBC generated the most impressions, followed by CBS (26.4 million) and ABC (22.2 million).

Powered by a 182-hp 2.5-liter boxer engine and employing the brand’s highly acclaimed all-wheel-drive system, the Crosstrek Wilderness gets raised suspension and better approach and departure angles, which mean all the difference when you venture off-road. The wagon’s driver-selectable X-Modes offer snow/dirt and deep snow/mud options while adjusting throttle and transmission settings where required. With a price starting at $31,995, the Crosstrek’s clever system also detects steep inclines and automatically enables low-ratio gradient control while its EyeSight driver assist makes the Crosstrek one of the safest cars on the road.

With 228.2 million national TV ad impressions, a Chevrolet Silverado commercial with Cale Dodds’ music dropped from first to second place, a 39.6% week-over-week decline. Fox News generated over twice as many impressions (34.7 million) for the ad as the second-placed network, ION (13.2 million). According to iSpot’s Creative Assessment, respondents found this spot to be the most persuasive of the top five, with an overall Persuasion score nearly 9.6% above industry norms.

A new ad for the ’24 Hyundai Kona, highlighting its “class-leading interior space and tech features,” gave it third place in the rankings.  It received 224 million national TV ad impressions, 82% of which came from primetime viewings, led by NFL and college football. NBC accounted for 172.7 million impressions, leaps and bounds in front of the No. 2 network ABC, with 20.1 million. 

OUR THOUGHTS

A quick look at the Crosstrek Wilderness ad, which highlights the great outdoors and focuses on the car’s hardcore, off-road capabilities, is one main reason why the ad has done so well. Subaru also has a strong, reliable reputation in the U.S. for AWD vehicles and the upgraded EyeSight driver assist tech is highly rated too.

More Articles for You

New Chery Tiggo 5X Debuts In Indonesia, Malaysia In The Pipeline

Chery has just debuted the new Tiggo 5X in Indonesia. And even though it’s the brand’s new entry-level model, the …

Now There’s Talk Of Autonomous Flying Cars

Yes, we’ve been hearing about flying cars for over a decade now, but they are in the news again. And …

Mercedes-Benz Malaysia Teases Its New GLB For Second Time

The Mercedes-Benz GLB has undergone a facelift, and it appears that the SUV will soon be unveiled since the company …

It’s Not Just Cars—Off-Roaders And ATVs To Go Electric Too 

The electric revolution is branching out. Not content to electrify just cars, manufacturers are now looking to introduce a range …

Sentinel Automotive Partners With Zeekr In Malaysia

So who’s heard of Sentinel? Last weekend, we saw a Zeekr X electric vehicle (EV) with right-hand drive (RHD) cruising …

New York City Crushes Controversial Congestion Charge Plan

You’ve heard of the £15 (@$20) congestion charge that Londoners have to pay to enter their fair city every weekday. …