Peter Lyon
August 26, 2025
The Monterey Car Week is arguably the world’s most prestigious automotive event, comprised of numerous high-profile events like the Pebble Beach Concours d’Elegance, The Quail, A Motorsports Gathering, and the Rolex Monterey Motorsports Reunion.
But one other integral event that brings collectors and classic car fans, and buyers from all over the world is the Mecum Auction. Attracting 500 classic and collector vehicles for auction, the event also included 100 vintage and antique motorcycles. The auction ultimately saw overall sales reach $45 million, a total bolstered by multiple vehicles that hammered in excess of the million-dollar mark. That total is still on the rise as more sales continue to be finalized in the auction house’s Bid Goes On department.
Top-shelf rarities and coveted collector favorites make up the majority of Mecum’s annual Monterey auction lineup, and seeing them all sprawled across the manicured greens of Del Monte Golf Course is an enticing invitation. Despite the intense competition for eyes and bids with multiple auctions taking place during Car Week, Mecum’s auction drew in record attendance at this year’s event. Adding intrigue, on display at Mecum Monterey 2025 was a 1962 Ferrari 250 GTO – 3729GT known as Bianco Speciale. The only 250 GTO produced in white, the car was on-site to promote its upcoming offering at the 2026 return of The World’s Largest Collector Car Auction® to be held in Kissimmee, Florida, this Jan. 6-18.
Top auction sales at Mecum Monterey 2025 were highlighted by a wide swath of million-dollar machines, led by a meticulously restored 1969 Lamborghini Miura P400 S (Lot S93) wearing a shocking shade of Verde Miura/Pistachio and selling for $1.98 million. A pair of Mercedes-Benz 300SL models followed with a ‘57 Gullwing (Lot S95) bringing $1.65 million and a ‘59 Roadster (Lot S72) selling for $1.485 million.
From the domestic market, an absolutely stunning 1932 Duesenberg Model J Sweep Panel Dual Cowl Phaeton (Lot S47) with coachwork in the style of LaGrande demanded a final price of $1.32 million, while a 1969 Dodge Hemi Daytona NASCAR (Lot S120) driven by NASCAR Hall of Fame Driver Bobby Allison matched that amount with its own $1.32 million sale.
From the motorcycle realm, a 1910 Harley-Davidson 6-A Single (Lot S28) led sales with a final price of $115,500, and a new world record was set for a Kawasaki-brand bike with the sale of a 1974 Kawasaki Z1A 900 (Lot T70) that demanded $82,500.
If there was any uncertainty about the strength of the collector car market before this past weekend, Mecum’s Monterey 2025 auction surely set the record straight with high demand leading to substantial sales, even in the midst of a highly competitive environment hosting many of the best cars to be found anywhere in the world.
The top collector car sales at the Monterey 2025 auction included*:
- 1969 Lamborghini Miura P400 S (Lot S93) at $1,980,000
- 1957 Mercedes-Benz 300SL Gullwing (Lot S95) at $1,650,000
- 1959 Mercedes-Benz 300SL Roadster (Lot S72) at $1,485,000
- 1932 Duesenberg Model J Sweep Panel Dual Cowl Phaeton (Lot S47) at $1,320,000
- 1969 Dodge Hemi Daytona NASCAR (Lot S120) at $1,320,000
- 1973 Porsche 911 Carrera RS 2.7 Lightweight (Lot S91) at $1,045,000
- 2006 Ford GT Heritage Edition (Lot S90.1) at $891,000
- 2025 Ferrari SF90 Spider (Lot S79) at $715,000
- 2021 Mercedes-Benz AMG GT Black Series P One Edition (Lot S95) at $682,000
- 2024 Porsche 911 S/T (Lot S90) at $676,500
CARLIST THOUGHTS
For access to complete auction results, sign up for a complimentary MyMecum® account at Mecum.com. Next on the Mecum auction calendar is the Larry’s Legacy auction event, featuring the complete collection of Chicago’s Klairmont Kollections Automotive Museum. This once-in-a-lifetime auction will be held on-site at the museum’s downtown location this Sept. 19-21 and will include more than 275 vehicles and thousands of items of Road Art®. For more details on upcoming auctions, to consign a vehicle or to register as a bidder, visit Mecum.com, or call (262) 275-5050 for more information.
