Peter Lyon
October 29, 2025
Volvo Cars is bringing big-screen storytelling into living rooms nationwide with its new docuseries—The Family Car: An American Love Story. First debuting on November 7th on Fire TV, Amazon.com, and YouTube, the four-episode series will conclude with a special feature film, streaming on Prime Video, on December 12th.
Directed by Chris Wilcha and featuring actor, Adam Scott (Severance, Parks and Recreation), the series explores the powerful bond between people, their families and their Volvos, redefining what the value of a family car means.
“The family car is more than just a mode of transportation – it’s where some of the most meaningful conversations and experiences of our lives unfold,” said Adam Scott, subject of The Family Car: An American Love Story. “Volvo Cars has created something truly special here by capturing these emotional stories and celebrating a pinnacle way we connect, and I’m honored to add my own family story to it.”
Pairing stunning visuals with powerful stories – including four episodes spotlighting Volvo owners and their families in New York (Gus Powell), Florida (Jahphet Landis), Maine (Erin French) and California (Adam Scott) – the campaign series, developed alongside Amazon Ads Brand Innovation Lab, owes its cinematic vision to the collaboration of distinguished talents: director Chris Wilcha (Flipside) and cinematographer Igor Martinović (House of Cards, Black Rabbit).
“Volvo owners often describe their cars as extensions of who they are, symbols of their identity, values and community,” said director Chris Wilcha. “This project offered a rare chance to explore those connections with the depth of a documentary rather than the brevity of a spot. I’m grateful both to Volvo for spearheading this project and to the many owners who let us tell their stories.”
Beyond focusing on vehicles, this collaboration underscores Volvo Cars’ dedication to its values of togetherness, nostalgia and human connection, as seen through its drivers and the moments their families share while in their Volvo cars, unleashing a new era of branded entertainment.
CARLIST THOUGHTS
“The Family Car: An American Love Story captures what Volvo Cars has always been about – creating meaningful moments of connection,” said Janique Helson, Head of Brand Marketing, Content & Creative Services at Volvo Car USA. “These are real stories from real Volvo owners about the experiences that matter most. We’re proud to share them through our partnership with Amazon Ads.”
“What makes this project special is how it reveals Volvo’s quiet but profound impact on American culture,” said Kate McCagg, Head of Amazon Ads Brand Innovation Lab. “Using Amazon’s unique ability to weave stories across channels, we’re showing how one brand has been part of America’s most meaningful moments for seven decades – and continues to shape how families connect.”
The Family Car: An American Love Story debuts November 7th on Fire TV, Amazon.com and YouTube, and will conclude with a special feature film streaming December 12th on Prime Video.
