Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Bugatti Finally Arrives In China With Bespoke Showroom in Shanghai

Bugatti just landed in China with a mission. For over a century, Bugatti has captivated the world’s most discerning collectors …

Electrify America Wins Reuters Automotive D.R.I.V.E. Honors For Innovation

In a significant innovation award announcement last week, Electrify America was awarded the Reuters Events 2025 Automotive D.R.I.V.E Honours for Innovation. …

Volkswagen And Walt Disney Collaborate To Release Zootopia 2

In a collaboration of epic proportions, Volkswagen and Walt Disney Animation Studios have announced a special tie-up for the release …

Chery Group Clears 2 Million Sales Globally In 2025 As Its Influence In Europe Grows

Just to recap, the Chery Group was founded in 1997, sells vehicles in over 100 countries worldwide (except the US), …

Volkswagen’s Golf GTI/R Picks Up Motor Trend’s Car Of The Year Trophy

It’s official, folks. MotorTrend’s Car of the Year for 2026 is the Volkswagen Golf GTI and Golf R—which were jointly …

Cars And Stars Gather At Aston Martin’s Spiritual Home For 70th Anniversary

Aston Martin fans, listen up. A unique gathering of more than 100 classic Aston Martin and Lagonda models formed the …

Lexus And ‘Wicked’ Movie Producers Reunite For Fans To ‘Experience Ozmazing’

Last year, Universal Pictures’ Wicked captivated global audiences and shattered box office records, becoming the most successful Broadway film adaptation in history. …

Ferrari’s Elettrica is Maranello’s First-Ever EV

This Ferrari beast has four electric motors, two on each axle, and will generate something north of 1,000 hp when …

Lamborghini Mayfair Opens In London Highlighting Fenomeno

Lamborghini Mayfair was officially opened by Automobili Lamborghini Chairman and CEO Stephan Winkelmann last week, together with guests and VIPs …

Genesis Creates State-Of-The-Art Design Studio In California

Yesterday, Genesis announced the opening of Genesis Design California, a state-of-the-art design facility located in El Segundo, California. This new …

EV Charging Innovation Prize Awarded To Electrify America

Move over Tesla. Electrify America has just been awarded the EV Charging Innovation Excellence Award at the 2025 Battery Awards, presented at The Battery Show North …

America’s aShareX And Britain’s TheCarCrowd To Offer Fractional Investment Auction Platform

U.S.-based fractional investment platform, aShareX, and the UK’s leading collectible car investment company, TheCarCrowd, yesterday announced a groundbreaking partnership to …