Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Milanese Designer’s Artistic Mariage With Lamborghini Fenomeno

Put legendary Milanese designer Elena Salmistraro in a space with the Lamborghini Fenomeno, and the sparks fly. The adrenalin of …

Formula DRIFT Announces Major Competition Format Changes For 2026

As the world’s leading drift series, Formula DRIFT is constantly reviewing its competition format and has historically shown itself willing …

Toyota and Lexus Introduce Treehouse For Home EV Charging

The moment you sign the paperwork on your 2026 Toyota or Lexus battery electric vehicle (BEV) or plug-in hybrid vehicle …

Subaru Spotlights Safety Measures When Traveling With Dogs

Subaru UK is marking ‘National Walk Your Dog Day’ by organising a test drive event with a difference: you can …

Nissan Murano Named ‘Most Dependable’ Midsize SUV In JD Power Study

Nissan’s focus on vehicle reliability and customer satisfaction is once again recognized, as the Nissan Murano was named Most Dependable Midsize SUV …

Singer To Headline As Central Feature Display At Goodwood Festival Of Speed

Goodwood is delighted to announce that Singer will take centre stage at the 2026 Festival of Speed presented by Mastercard, …

Over 300 Ferraris Gather At Cavallino Classic In Palm Beach

The 35th Anniversary of the Palm Beach Cavallino Classic concluded in grand style, marking a significant evolution for the world’s most iconic event dedicated …

Goodwood Revival To Celebrate Maserati’s Racing Centenary With A Dozen Legendary Classics

Celebrating its 28th year, the Goodwood Revival (18-20 September) will mark the centenary of Maserati’s first major triumph at the …

Tyler Reddick In A Toyota Wins the Daytona 500

For the first time since 2020, Toyota is celebrating a victory in the Daytona 500 with Tyler Reddick. The California-native …

New Study Reveals UK Is A Nation Of Road Ragers

As millions across the UK mark the beginning of Lent this week, new research suggests there may be something far …

Nissan Records Positive Third-Quarter Progress And Elevates FY2025 Outlook

Over the past two years, Nissan has been in a severe, multi-year financial crisis, with significant troubles extending into 2024 …

Unplugged Performance Launches Bed Storage Slider System For The Tesla Cybertruck

Insanely durable stainless steel sliding bed drawers built for mobile tool and supplies storage for jobsites, campsites, public safety, and …