Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Electrification Milestone Reached: One millionth Volvo plug-in hybrid now on road

Volvo Cars has just reached an important milestone in its electrification strategy. In September, the brand delivered its one millionth …

Subaru Allocates $3.1 Million To Save Shelter Animals In Bold Initiative

Subaru of America has just joined forces with the ASPCA. Today, the Japanese brand announced that as part of its …

The New Cayenne Electric Reveals Porsche’s Future Cabin Tech

The first undisguised glimpse of the new Cayenne Electric has been revealed, sporting the latest in Porsche’s DNA digital innovation. …

Honda Congratulates Ayrton Senna On Induction Into Automotive Hall Of Fame

American Honda and Honda Racing Corporation (HRC) proudly congratulates legendary Formula One driver, the late Ayrton Senna on his induction …

Jaguar Land Rover Slowly Recovering From Major Cyber Attack

At the end of August 2025, Jaguar Land Rover suffered a major cyber hack. On 31 August, or around that …

Alpine Clinches Its First Win In WEC At Fuji Speedway

The French national anthem rang out loud and clear at Fuji Speedway today as the Alpine team took their first …

Honda’s SUV Lineup Picks Up No 1 Brand Loyalty Ranking By J.D. Power 

Honda has been honored in 2025 as #1 in brand loyalty among mainstream SUV owners by J.D. Power. And it’s …

Lamborghini Diablo Celebrates 35 Years And Its Short-lived Fame As World’s Fastest Car

In 1990, the Diablo heralded a new era for the Lamborghini brand, breaking the 325 km/h speed barrier, thanks to …

The Covers Come Off The New Kia Stonic SUV

There is a new kid on the block and it’s from Korean maker Kia. The popular brand has just unveiled …

Maserati Takes Spotlight At Turin Motor Show With New MCPURA

After wowing the crowd with its new MCPURA at the Goodwood Festival of Speed in July, Maserati now brings its …

China’s 3 Top-Selling Carmakers Are Exactly Who You Thought They’d Be

Having made significant inroads into Europe over the past couple of years, China can no longer be ignored. Here’s a …

BYD’s Yangwang U9 Xtreme Is Now The World’s Fastest Production Car

The fastest car in town is no longer a Bugatti or a Koenigsegg. It’s Chinese. And it’s electric. The BYD …