Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Product Placement Heaven For Volkswagen ID. Buzz In Bradley Cooper’s “Is This Thing On?”

Volkswagen of America, Inc. is pleased to highlight the all-electric Volkswagen ID. Buzz in Bradley Cooper’s new drama comedy, “Is …

Honda To Employ New ‘H Logo’ For Its Automobile Business

Honda has announced that it will adopt a new ‘H mark’ with a refreshed design as the symbol of its …

Hagerty UK Unveils Ten Cars To Watch In Bull Market List

Legends like the Ferrari F430, and Golf GTI made it onto this year’s Hagerty’s List. Classic car insurer Hagerty UK …

Kia Debuts Three New Electric GT Models At Brussels Motor Show

Kia presents the next chapter of its GT line-up at the 2026 Brussels Motor Show with the reveal of three …

All-new Electric Mercedes CLA Wins European Car Of The Year

The all-new Mercedes-Benz CLA has been awarded “Car of the Year 2026” by the European Car of the Year jury at a ceremony …

Bugatti And Lego Group Launch Two New Creations

From the groundbreaking Veyron—which reached a world record 408 km/h in 2005—to the extraordinary speed of the Chiron Super Sport …

Volvo’s New EX60 Boasts Best-In-Class 810km Range And Super Quick Charging

Whether  you plan to drive from Paris to Amsterdam, make a trip from LA to San Francisco, or travel from Stockholm to Oslo, the new, all-electric Volvo EX60 SUV has your back. With …

The Peninsula Classics Reveals Finalists For Best of Best 2026

The Peninsula has announced the seven finalist vehicles which will vie for its distinguished The Peninsula Classics Best of the …

Don’t Risk Breakdowns During Winter Warns GEM Motoring Assist

Established in 1932, British road safety and breakdown organisation GEM Motoring Assist is urging drivers to prepare their vehicles now …

Hyundai Wins Best Of Innovation Award In Robotics At CES

With CES 2026 due to officially start on January 6, Hyundai Motor Company has just won the Best of Innovation Award …

Ekstrom Leads 2026 Dakar Rally In Saudi Arabia

In Saturday’s Prologue, factory Ford driver Mattias Ekstrom defeated teammate Mitch Guthrie to win first blood in the 2026 Dakar …

Volkswagen Reveals New Cockpit Generation Along With ID. Polo

Volkswagen is opening the doors to the all-new electric ID. Polo for the first time, offering a glimpse into the …