Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Escape The Winter Chills With New EV Tech From Nissan

With temperatures plummeting and snow again forecast to blast regions from Pacific North East of America to the UK, imagine …

Hyundai Trio Wins Kelley Blue Book 2026 Best Buy Awards

The Hyundai Palisade, IONIQ 5, and Kona have been recognized with class wins in Kelley Blue Book’s prestigious 2026 Best Buy Awards, reflecting the brand’s …

Bentley And Travis Pastrana Launch Dynamic Film Of SuperSports Model 

The new and now sold-out Bentley Supersports has demonstrated its exceptional agility and performance in the hands of motorsports and …

Mercedes Teams Up With Sony Pictures New GOAT Animated Movie

Product placement is a beautiful thing. Today, Mercedes-Benz announced a collaboration with Sony Pictures Animation’s “GOAT”, an original action-comedy coming …

Former F1 Champ Damon Hill To Celebrate 30th Anniversary At Goodwood

Goodwood is gearing up for an unforgettable celebration this summer, as the Festival of Speed prepares to welcome Damon Hill, …

Honda And Aston Martin F1 Team Stage Joint Reveal In Japan

Honda has today held an event in Tokyo, Japan to mark the official launch of its power unit (PU) partnership …

Milestone For Cadillac Formula 1 Team As Drivers Complete Their First Laps

With only around 7 weeks to go until the new F1 season starts, the Cadillac Formula 1 Team achieved a …

Dacia Sandriders Capture Historic Win In Dakar Rally

The results are in. The Dacia Sandriders has won the 48th Dakar Rally, the toughest test of car and crew …

Goodwood To Reunite Ford’s Le Mans 1-2-3 Finish Of 1966

Goodwood’s motorsport events have delivered countless unforgettable moments over the last few decades, and 2026 promises to be no exception. …

Making History: Testing And Developing The Bugatti Veyron

In the history of the automobile, some creations are defined by figures and performance statistics, while others are remembered for …

Safest Euro NCAP 2025 Prize For Executive Cars Goes To Polestar 3

Polestar 3 has been awarded Euro NCAP’s Best in Class award for safest Executive Car of 2025, reinforcing its position …

Product Placement Heaven For Volkswagen ID. Buzz In Bradley Cooper’s “Is This Thing On?”

Volkswagen of America, Inc. is pleased to highlight the all-electric Volkswagen ID. Buzz in Bradley Cooper’s new drama comedy, “Is …