Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Alpine A290 Stars On Red Carpet At London’s ‘Running Man’ Premiere

Talk about the ultimate product placement! The award-winning Alpine A290 has made its Hollywood debut, taking a starring role in …

Gymkhana Returns With Subaru And Pastrana In Super Brat, Heads Down Under

Subaru and Pastrana are back. The Subaru Brataroo 9500 Turbo is a high-flying, active-aero equipped, 9,500-plus RPM screamer built to star in …

Polestar Is First OEM To Employ Google Maps’ Live Lane Guidance 

Polestar, the Swedish electric performance car brand, is set to become the first automotive OEM to integrate Google Maps’ new …

Dodge Unleashes Charger Hustle Stuff Drag Pak Capable Of Sub-8 Seconds

Dodge has a history of producing distinct factory-built drag racing cars and package cars, but the exact number of unique models is …

Suzuki Debuts Its First-Ever Fully Electric e-Vitara

Suzuki has launched an integrated campaign to introduce its first-ever electric car, the all-new e-Vitara. Running across TV, OOH, VOD, cinema, …

Toyota Unveils Electric ‘bZ Time Attack’ Concept At SEMA

Pushing the limits of electric vehicle performance, Toyota will debut its first-ever battery-electric SEMA concept build with the bZ Time Attack Concept …

MINI Paul Smith Edition Debuts At Japan Mobility Show

It makes a difference when the man appears in person. And the Japanese audience and fans of Paul Smith were …

Hyundai Drives into the Virtual Drifting World with Electric INSTEROID

Hyundai Motor Company is debuting its cutting-edge electric concept vehicle, INSTEROID, in the drift racing game JDM: Japanese Drift Master, redefining the …

Actor Adam Scott Collaborates With Volvo For Docuseries On Prime Video

Volvo Cars is bringing big-screen storytelling into living rooms nationwide with its new docuseries—The Family Car: An American Love Story. …

Toyota To Launch Restomod Turbo Trail Cruiser At SEMA Show

Toyota is debuting the Turbo Trail Cruiser at the 2025 SEMA Show on November 4, a performance-inspired build that blends the …

eBay Research Shows The Many Drivers Are Clueless About Correct Headlight Usage

Research from eBay, the UK’s number one online marketplace for vehicle parts & accessories, has found that almost two-thirds of …

Ferrari Celebrates Le Mans Victories With First Digital Hypercar F76

Ferrari has won the 24 Hours of Le Mans three times on the trot with the 499P. To celebrate those …