Peter Lyon
July 1, 2025
Hyundai Motor Group (the Group) have registered record-breaking sales in the US in Q4 2023, all through 2024, and in May 2025, the Group reported an 8% jump in sales over May last year. But it’s not only in sales where the Korean brand is excelling. It’s also capturing the No 1 spot for quality from the industry yard-stick of quality and customer satisfaction — JD Power.
The Group has just been ranked as the top corporation in the J.D. Power 2025 U.S. Initial Quality Study (IQS) for the second consecutive year, underscoring its continued leadership in product quality and customer satisfaction across its Hyundai Motor, Kia and Genesis brands.
In the 2025 IQS, Hyundai Motor Group tied for the highest overall ranking among all corporations, reflecting its ongoing commitment to customer-focused innovation and continuous quality improvement. Now in its 39th year, the results of the J.D. Power 2025 U.S. IQS are based on responses from 92,694 purchasers and lessees of new 2025 model-year vehicles, collected during the first 90 days of ownership. The study measures the number of problems experienced per 100 vehicles (PP100), with a lower score indicating higher quality.
Among individual brand results, Hyundai ranked third overall and second among mass-market brands. The SANTA CRUZ once again was named best in the Midsize Pickup segment. Kia placed eighth overall, with the Telluride named the segment winner in the Upper Midsize SUV category. Genesis, meanwhile, improved to ninth place overall while retaining its position as the third-highest ranked premium brand.
Hyundai also demonstrated manufacturing excellence in the 2025 IQS, with three of its production facilities recognized for exceptional build quality and low levels of defects and malfunctions.
- Hyundai Motor Ulsan Plant 5 and Kia AutoLand Gwangju Plant 1 in Korea tied for second place in the Asia-Pacific assembly plant rankings.
- Kia Mexico (KMX) ranked third among American assembly plants.
CARLIST THOUGHTS
Non-stop sales records and No 1 spots on JD Power’s survey is no mean feat. That is quite an achievement. And to be honest, the brand is offering just the right mix of gasoline and hybrid powertrains and not too many EVs (unlike some European brands. Hyundai’s strong performance in the 2025 study reflects the success of its long-term R&D investments and its rigorous focus on quality at every stage of vehicle development and production.
