Peter Lyon
June 22, 2025
The Jeep brand is teaming up again with Universal Pictures and Amblin Entertainment for the launch of a new Jurassic era: the theatrical release of the new action-packed cinematic event, “Jurassic World Rebirth.” For more than three decades, the Jurassic World films have thrilled fans around the globe, earning more than $6 billion worldwide. “Jurassic World Rebirth” arrives in theaters everywhere July 2.
The campaign will include a long-form spot running across the Jeep brand’s social media channels. A 30-second version will run across broadcast (Tier I), along with an adaptation for Tier II, special behind-the-scenes footage running on the brand’s social media channels, dealer point-of-sale kits and out-of-home elements.
The film’s global press tour kicked off in Mexico City at CCXP with a Jeep Wrangler 4xe on stage. The Jeep Wrangler will be on the red carpet at the U.S. premiere of the movie in New York on June 23.
“Just like the Jurassic films, the Jeep brand is a total legend,” said Bob Broderdorf, Jeep CEO. “When dinosaurs are on the loose and adventure calls, you need serious capability—and let’s be real, nothing handles ferocious frontiers quite like a Jeep 4×4 because nothing else is Jurassic rated.”
The commercial features the Jeep Wrangler being adventure tested in the wild by a driver sent to navigate a Velociraptor, Tyrannosaurus, Spinosaurus, Compsognathus, Titanosaurus, Quetzalcoatlus and a baby Aquilops. The commercial features seven dinosaur species, the highest volume and widest array of dinosaurs that viewers have ever seen in a Jeep co-branded Jurassic film spot.
The dinosaurs in the spot were created by Industrial Light & Magic (ILM), the same company that creates the dinosaurs for the films.
The Jeep brand and the Jurassic film series has an enduring shared history. In 2018, prior to the release of “Jurassic World: Fallen Kingdom,” the Jeep brand launched a 60-second spot during the Big Game that paid homage to the iconic scene in “Jurassic Park” featuring the Jeep Wrangler. The companies joined forces again in 2022 for “Jurassic World Dominion.”
A new era is born. This summer, three years after the Jurassic World trilogy concluded with each film surpassing $1 billion at the global box office, the enduring Jurassic series evolves in an ingenious new direction with “Jurassic World Rebirth.”
Anchored by iconic action superstar Scarlett Johansson, Emmy and SAG nominee Jonathan Bailey and two-time Oscar winner Mahershala Ali, this action-packed new chapter sees an extraction team race to the most dangerous place on Earth, an island research facility for the original Jurassic Park, inhabited by the worst of the worst that were left behind.
CARLIST THOUGHTS
With all that’s gone on in the Jurassic Park franchise, it’s hard to see how they can keep it going—but on-going it is. And what about this movie? Some five years after the events of “Jurassic World Dominion,” the planet’s ecology has proven largely inhospitable to dinosaurs. Those remaining exist in isolated equatorial environments with climates resembling the one in which they once thrived. The three most colossal creatures across land, sea and air within that tropical biosphere hold, in their DNA, the key to a drug that will bring miraculous life-saving benefits to humankind.
