Peter Lyon
October 14, 2025
Last year, Universal Pictures’ Wicked captivated global audiences and shattered box office records, becoming the most successful Broadway film adaptation in history. The flick grossed over $756 million at the box office on a budget of $150 million, making it the 5th highest-grossing film of 2024 and the highest-grossing musical film adaptation.
Lexus is along for the ride again this holiday season, inviting fans to “Experience OZmazing” in the epic and electrifying conclusion. Today, Lexus partners with Universal’s Wicked: For Good (in theaters November 21), debuting a 360-degree marketing campaign with a co-branded, 30-second custom spot featuring the 2025 Lexus LX.
The custom TV spot, “Magic in the Air,” features Wicked and Wicked: For Good’s acclaimed filmmaker Jon M. Chu, his wife Kristin Chu, and their daughter Stevie Sky Chu – who was born last November on the same day as Wicked’s Los Angeles premiere. As the family rides in the Lexus LX, they experience the whimsical magic found within the Emerald City. The action is set to the new movie’s emotional anthem, “For Good,” as it plays within the vehicle’s Lexus Interface multimedia system. The spot closes with the Wicked-inspired Lexus tagline, “Experience OZmazing.”
“As a proud partner of Universal’s Wicked: For Good, Lexus invites fans to experience the film’s electrifying finale,” said Lisa McQueen, senior manager, Lexus marketing. “For those looking to tackle any adventure ahead, the Lexus LX is the perfect vehicle for life’s most magical moments.”
CARLIST THOUGHTS
The custom spot headlines a 360-degree marketing campaign – set to appear in a wide range of media – including co-branded social content and sponsorship of the Wicked: For Good premiere in New York City. The 30-second spot will air on Peacock, YouTube, and Amazon throughout the promotional window, running Oct. 13 through Dec. 4, 2025. Universal Pictures’ Wicked: For Good, arrives in theaters on Friday, November 21, 2025.
