Peter Lyon
December 16, 2025
Omoda UK Sponsors UK Premiere Of ‘Avatar: Fire And Ash’ Release
Omoda UK has just had a big win for product placement—after the brand became the official sponsor of the UK Premiere of Avatar: Fire and Ash which was held at the BFI IMAX on Thursday 11 December. There were selected cast members and filmmakers in attendance to celebrate the highly anticipated film release in cinemas on 19 December 2025.
Omoda had branding across the event itself and the sponsorship marked a significant cultural moment for the fast-growing automotive brand, aligning its forward-looking design and technology with one of the world’s most visually ambitious movies.
Drawing on the brand’s spotlight on electrification and design focus – Omoda says the collaboration mirrors the film’s themes of exploration, innovation, and connection between worlds. The sponsorship positioned Omoda as a brand that thrives on creativity and boundary-pushing ideas, echoing the ambition behind the Avatar franchise.
With more than 91 dealerships now established across the country, Omoda UK continues to build its presence with a fast-growing line-up. From the all-electric Omoda E5 to the flagship Omoda 9 SHS, the brand is set to accelerate its momentum into 2026 with additional model launches and an expanding national footprint. The sponsorship of the Avatar: Fire and Ash event underscores Omoda UK’s ambition to enter the new year with energy, creativity, and a commitment to bringing fresh automotive choice to drivers across the UK.
Avatar: Fire and Ash arrives in cinemas on 19 December 2025.
CARLIST THOUGHTS
Omoda is part of Chery Holding Group, which climbed 152 places to 233rd on the 2025 Fortune Global 500, with a revenue of $39.1 billion in 2024.
About the film
Avatar: Fire and Ash, the third film in the phenomenally successful “Avatar” franchise, opens exclusively in cinemas worldwide December 19, 2025. James Cameron takes audiences back to Pandora in an immersive new adventure with Marine turned Na’vi leader Jake Sully (Sam Worthington), Na’vi warrior Neytiri (Zoe Saldaña), and the Sully family. The film, which has a screenplay by James Cameron & Rick Jaffa & Amanda Silver, and a story by James Cameron & Rick Jaffa & Amanda Silver & Josh Friedman & Shane Salerno, also stars Sigourney Weaver, Stephen Lang, Oona Chaplin, Cliff Curtis, Joel David Moore, CCH Pounder, Edie Falco, David Thewlis, Jemaine Clement, Giovanni Ribisi, Britain Dalton, Jamie Flatters, Trinity Jo-Li Bliss, Jack Champion, Brendan Cowell, Bailey Bass, Filip Geljo, Duane Evans, Jr., and Kate Winslet.
