Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Corvette To Debut SUV and EV Creating New Sub-brand

People will buy a particular brand as much for the manufacturer’s status as for the car itself. It doesn’t matter …

Tesla Semi Will Face Challenges From Alternative Energy Forms

Tesla launched its high-profile fully electric Semi truck last week and handed the first batch over to Pepsi. However, according …

Now Toyota Is Teasing With Its New Grand Highlander

Recently, we have been focusing on the effectiveness of teaser images to promote new models just before they are revealed. …

Musk Makes Tall Claim While Launching Tesla Semi

Luckily Elon Musk enjoys the limelight. In a Tweet on December 1st, the Tesla CEO announced that Tesla is finally …

New Study Shows Dogs Like EVs More Than Diesels

Who’d have guessed? Dogs can chill better in EVs than diesel cars. In a first-of-its-kind study, the University of Lincoln …

Buick Launching Chinese-Made Envista SUV in America

It’s strange to think that Buick, which is a very American carmaker, has a far bigger lineup in China than …

Nissan To Challenge Tesla With 15 EVs Over Ten Years

When Nissan launched its groundbreaking Leaf electric vehicle (EV) back in late 2010, disgraced former company CEO Carlos Ghosn famously …

Polestar Has Porsche 911 In Its Sights With Electric Roadster

Polestar just threw down the gauntlet to Porsche when it announced that it will launch a new high-performance electric sports …

Ferrari Unveils First Concept Car For The Gaming World

Ferrari is changing, and for the better. After decades of mulling over whether it should or should not build an …

Your Amazon Packages May Soon Be Delivered By Rivian’s Cargo Van

Rivian’s high-profile R1T pickup truck and R1S SUV might be the star attractions at the EV startup right now, but …

You Can Have A Luxury Lucid Air EV Right Now

Lucid calls its Air EV the “longest range, fastest charging luxury EV in the world.” And with a range of …

Is Self-Driving Tech Ready For Real World?

Autonomous driving companies Cruise and Waymo may be vigorously pursuing plans to expand the reach of robotaxis to more cities, …