Peter Lyon
October 20, 2025
Bugatti just landed in China with a mission. For over a century, Bugatti has captivated the world’s most discerning collectors and automotive connoisseurs with creations that transcend the boundaries of engineering, power and artistry. Today, with the brand having started a transformative new era, it strengthens its bond to China: a nation that has long admired Bugatti’s style and exclusivity.
The Grand Opening of Bugatti Shanghai marks a historic milestone: the brand’s first dedicated showroom in mainland China, underscoring its commitment to a region where passion for automotive mastery and appreciation for heritage and craftsmanship have flourished for decades.
Building on the marque’s established relationship in mainland China and Hong Kong with partner Kingsway Apex, the new showroom located in the heart of Shanghai has been crafted to meet Bugatti’s global standards.
More than a retail space, it serves as an immersive destination where the marque’s storied legacy meets its forward-thinking innovation, offering a unique experience for clients.
Celebrated in an exquisite event attended by customers and media, the Shanghai Grand Opening was celebrated with the first public appearance of the Bugatti Divo in China. One of just 40 ever built, the Divo exemplifies Bugatti Shanghai’s commitment to presenting the rarest and most exceptional automobiles from Bugatti’s lineage, building on the latest chapter in the marque’s story in China with the Tourbillon making its debut in the country earlier this year.
During its stay in mainland China, the Divo was also shown at Shanghai’s Lingang Special Area, which was attended by senior Bugatti leadership, including Mate Rimac, Chief Executive Officer of Bugatti Rimac, Hendrik Malinowski, Managing Director at Bugatti, and Kostas Psarris, Regional Director of Bugatti Middle East and Asia.
“With the unveiling of the Tourbillon in China earlier this year, we have witnessed an incredible passion for Bugatti hypercars since the Veyron, which celebrates its 20-year anniversary, and an exceptional appreciation for engineering artistry. Shanghai – a city where tradition and innovation converge – is the ideal location for our first brand showroom in mainland China. This new space has been designed as a destination where clients can have a taste of the unparalleled experience we champion for all over the world.”
CARLIST THOUGHTS
I’m amazed to hear that Bugatti is only just arriving in China. As one of the world’s most dynamic cities, Shanghai provides the ideal setting for the brand to engage with collectors, entrepreneurs, and enthusiasts who share the its exclusivity, power and passion.
