Peter Lyon
October 12, 2025
Lamborghini Mayfair was officially opened by Automobili Lamborghini Chairman and CEO Stephan Winkelmann last week, together with guests and VIPs who gathered in the UK capital for the occasion. Situated in London’s iconic Berkeley Square, the showroom with windows onto the exclusive Mayfair neighborhood includes an Ad Personam dealer lounge where clients can personalize their new model, with the most extensive dealer display in Europe of the many colours and finishes offered by Lamborghini.
“Lamborghini Mayfair is a true ‘destination’ showroom, and the official inauguration of this location is testament to the appeal of our Italian super sports car marque,” said Winkelmann. “Lamborghini has the most complete super sports car model range available, now entirely hybridized with electrification complementing both drivability and the sportiness of our iconic models. The Mayfair opening is a highly strategic and important moment for Lamborghini: the UK is consistently in our top four markets worldwide, and this London location also connects with our international clientele who regularly frequent this capital city. We are delighted to establish this destination boutique location with our long-time partner HR Owen, which continues to demonstrate a long-term investment and commitment to our super sports car brand.”
Lamborghini Mayfair is owned and operated by HR Owen, one of the UK’s significant luxury and prestige automotive retail groups, and which represents the brand in four other locations: Lamborghini London in South Kensington; Manchester; Pangbourne; and Hatfield, part of a 12-strong network of franchised Lamborghini dealers across the UK.
“Opening our fifth Lamborghini franchised dealership is an important moment for our group,” said Ken Choo, CEO of HR Owen, who joined dealership management and Automobili Lamborghini executives for the evening launch event. “We are highly committed to Lamborghini, having represented the marque for over 25 years, and proud to have played a significant role in the growth of the market in the UK as well as establishing a significant aftersales infrastructure to support our clients. We look forward to building the brand at one of London’s most exclusive showroom addresses.”
On special display for the evening was the ‘few-off’ Lamborghini Fenomeno, first unveiled at the Monterey Car Week this summer, and the most powerful Lamborghini ever produced, with all 29 cars sold. In addition, Lamborghini also offers the Temerario, part of the brand’s three-strong hybridized model range, boasting an all-new V8 twin-turbo hybrid powertrain. Outside the venue, a V12 HPEV Revuelto was displayed alongside the marque’s plug-in hybrid Super SUV Urus SE.
CARLIST THOUGHTS
Guests joined Lamborghini and HR Owen executives for a champagne reception with the opportunity to explore the cars on display as well as the Ad Personam lounge on its own private floor. The luxurious space includes displays of exterior colours; interior hues and materials; and a 3D configurator with exceptionally large screens, allowing clients to visualize their personalized Lamborghini while enjoying the exclusive hospitality area.
