Peter Lyon
August 3, 2025
For the totally new Jaecoo 7—from a Chinese brand at that—to reach 10,000 sales in just 7 months is quite an achievement. A major milestone that reflects not only strong demand but also Jaecoo’s fast-growing presence in the UK, this figure underscores the public appetite for the brand’s combination of luxury, high-end technology and accessible premium appeal.
While the SUV went on sale this year in the UK, it is also on sale in countries—that are becoming test cases for Chinese cars—like Australia and Malaysia among others.
From the Goodwood Estate to the EPCR rugby tournament final, Jaecoo UK has been steadily establishing itself. With vehicles that deliver strong off-road capability alongside refinement – and frames by Jaecoo’s signature waterfall grille – the brand has become increasingly visible across the UK and other markets.
The Jaecoo 7 was the first model to debut parent company Chery International’s highly coveted Super Hybrid System (SHS) in the UK – an advanced plug-in hybrid platform that maintains battery charge throughout the drive, never allowing it to drop to 0%.
As the model that introduced this technology, the Jaecoo 7 played a key role in building early momentum for the brand’s entry into the UK – momentum that helped propel Jaecoo, together with sister brand Omoda, to a combined 2.1% UK market share in June 2025, outperforming all other OEMs by volume during that period. Just one year earlier, in August 2024, neither brand had officially launched in the UK.
Gary Lan, CEO of Jaecoo UK, said: “To pass 10,000 orders for the Jaecoo 7 in just seven months is a clear signal of what’s possible when a new brand combines real product quality with cultural relevance and strategic visibility. We’ve worked hard to make Jaecoo a brand people can see, feel and experience – whether at events, on the road, or through our growing retailer network. This is just the beginning.”
Available with two distinct powertrain options – a highly efficient pure petrol engine (available in front or four-wheel drive) or the advanced Super Hybrid System – this dual offering has widened the Jaecoo 7’s appeal to a broad range of customers, from urban commuters to families seeking a combination of power, versatility and efficiency.
CARLIST THOUGHTS
Just over 60 years ago, the music industry termed English rock penetrating America as the “British Invasion,” spearheaded by bands like the Beatles and the Rolling Stones. Now, in 2025, Britain and other countries like Australia are experiencing what can only be described as the “Chinese Invasion” as more and more Chinese cars land in local showrooms. The Jaecoo 7 starts from just £30,115, climbing to £35,165 for the SHS. Meanwhile, the hotly anticipated, smaller compact crossover Jaecoo 5 is available to order now at £24,505 in Pure specification, and £28,000 for the Luxury option. Deliveries for the Jaecoo 5 will commence in October, and a pure EV will also be offered for this model, with more information on that powertrain to be announced in the coming weeks.
