Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Lamborghini Wins Big At the 2025 Red Dot Awards

Dating back to 1954, the Red Dot Design Awards are a prestigious international annual design competition for product and industrial …

Ferrari Debuts New 2+ Coupe Amalfi To Succeed Roma

Replacing the Roma in Ferrari’s lineup, the new Amalfi is named after the famous Italian coastal region that overlooks the …

New Hyundai Santa Fe Debuts In Malaysia With 6 And 7 Seat Options

Hyundai has a new SUV. Under the recently formed Hyundai Motor Malaysia (HMY), the all-new fifth-generation Santa Fe, along with …

Hyundai Group Captures Top Spot In 2025 J.D. Power Rankings

Hyundai Motor Group (the Group) have registered record-breaking sales in the US in Q4 2023, all through 2024, and in …

Bertone’s Swan Song Design — The ‘Nuccio’ Goes Under The Hammer

Over a century of outstanding design came to an end in 2015 when Bertone, the legendary Italian coachbuilder behind automotive …

EVs Are Starting To Lose Their Appeal To New Drivers

According to a Shell Plc survey, electric vehicles (EVs) are becoming less appealing to prospective drivers in Western countries even …

It’s Cheaper Than A Tesla, Better Looking Than A Tesla And Has over 200K Bookings Already

Xiaomi is well-known in China and abroad for its range of hair dryers and smart air-conditioners but the influential corporation …

Iconic British Sports Car Company Reborn After Shutting Down 20 Years Ago

A well-known British sports car brand, thought to be extinct, has just been resurrected. Marcos Motor Company Ltd, which owns …

New Mercedes-Benz G580 Electric Debuts In Malaysia

Mercedes-Benz Malaysia (MBM) has unveiled the electric version of the Mercedes-Benz G580, featuring EQ Technology. If you want the G580 …

Design Legend Ian Callum Creates MINI Masterpiece For David Gandy

You hear the name Ian Callum and many car nuts immediately think of Jaguar, where Callum was design director for …

Bring Back Buttons And Switches Says UK’s Start Rescue

Are you like me? Do you lean towards dashboards with physical buttons? Especially cockpits with an audio volume button and …

Texas Puts Pressure On Tesla Robotaxi Rollout In Austin

Robotaxi is go. In certain areas of Austin, Texas, Tesla’s robotaxi service has commenced operations by providing invite-only trips to …