Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

Lexus And ‘Wicked’ Movie Producers Reunite For Fans To ‘Experience Ozmazing’

Last year, Universal Pictures’ Wicked captivated global audiences and shattered box office records, becoming the most successful Broadway film adaptation in history. …

Ferrari’s Elettrica is Maranello’s First-Ever EV

This Ferrari beast has four electric motors, two on each axle, and will generate something north of 1,000 hp when …

Lamborghini Mayfair Opens In London Highlighting Fenomeno

Lamborghini Mayfair was officially opened by Automobili Lamborghini Chairman and CEO Stephan Winkelmann last week, together with guests and VIPs …

Genesis Creates State-Of-The-Art Design Studio In California

Yesterday, Genesis announced the opening of Genesis Design California, a state-of-the-art design facility located in El Segundo, California. This new …

EV Charging Innovation Prize Awarded To Electrify America

Move over Tesla. Electrify America has just been awarded the EV Charging Innovation Excellence Award at the 2025 Battery Awards, presented at The Battery Show North …

America’s aShareX And Britain’s TheCarCrowd To Offer Fractional Investment Auction Platform

U.S.-based fractional investment platform, aShareX, and the UK’s leading collectible car investment company, TheCarCrowd, yesterday announced a groundbreaking partnership to …

Volvo Announces Major Upgrades And New EV Model

Volvo Cars USA yesterday announced details of its 2026 fully electric lineup, highlighted by major upgrades to the EX90 as …

Spanish Brand Cupra Celebrates Its Biggest Ever Sales For September 

Cupra celebrates its best-ever September sales results since tracking began in 2016. For anyone outside of Europe, Cupra does not …

Toyota Supra Says Farewell With Final Edition

Sayonara, Supra A90. Or should we call you by your full name—the Toyota GR Supra (that stands for Gazoo Racing)? …

New Chery Tiggo 7 PHEV Debuts In Malaysia Boasting 1,200 km Range

Chery has an all-new SUV with a slightly complicated name. The new plug-in-hybrid (PHEV) Chery Tiggo 7 CSH, which has …

Mercedes-Benz Opens Industry’s Most Advanced Light Testing Center

With the new, state-of-the-art light testing center, Mercedes-Benz has just expanded the diverse testing capabilities of its Global Proving Ground …

Electrification Milestone Reached: One millionth Volvo plug-in hybrid now on road

Volvo Cars has just reached an important milestone in its electrification strategy. In September, the brand delivered its one millionth …