Peter Lyon

In a career spanning over 30 years, Peter has written about automobiles, innovation, games, luxury lifestyles, travel and food. Based in Tokyo since 1988, he hosts a globally broadcast TV show on Japan’s NHK World network called ‘Samurai Wheels’ with ex-F1 racer Ukyo Katayama, and authored a book in 2014 in Japanese about car culture. Over the past 3 decades, Peter has written for publications including Car and Driver, Edmunds, Top Gear, Autocar, Auto Express, Evo, Quattroruote, The Sydney Morning Herald, Herald Sun, Motor Magazine, Forbes, The Japan Times, GQ Japan, Newsweek Japan, Forbes Japan, Yahoo Japan and Yanko Design. He has raced cars and created his own race teams since 2000, culminating in a class victory in the 2009 VLN 4-hour race at the Nurburgring as well as a 4th-in-class placing in the 2010 Nurburgring 24-hour race, and a 2nd place podium in the 2011 Mazda MX-5 Media 4-Hour race in Japan. Peter is a juror for the Japan Car of the Year and Best Cars of the Year panels.

La Dolce Vita At Goodwood Revival Will Celebrate 80th Anniversary Of Vespa

Next year, the Goodwood Revival will embrace the movie La Dolce Vita. So what does that mean? Each year, the Goodwood …

Kia Launches Campaign Ahead Of FIFA World Cup

To be bluntly honest, I bet the Kia Corporation is wondering—should we, or shouldn’t we? And after the Trump fiasco …

Grenadier Game Viewer To Go On Safari 

If you’re going on safari, here’s the perfect vehicle for you. Production of the Grenadier Game Viewer by INEOS Kavango, …

Hyundai Ranks In World’s Best Companies For 2025 In Time Rankings

After that ludicrous ICE raid at the Hyundai factory in Georgia recently—the one that detained hundreds of legals workers, the …

Lexus Unveils All-New LFA Concept With Electric Powertrain

In a first from Lexus, the Japanese brand yesterday invited over 150 international and local media to Toyota’s Woven City …

Subaru Reveals Range And Pricing For New Electric Trailseeker

Subaru of America has just announced that its all-new, all-electric 2026 Subaru Trailseeker SUV will start at $39,995 MSRP when …

Research Shows That Almost 50% Of Drivers Risk Damaging Their Car When Defrosting

Almost half of motorists risk damaging their car when clearing ice from their windscreen while a third (34%) could face …

Electrify America And Simon Collaboration Clears 500 Fast Chargers

Electrify America, the largest open Hyper-Fast charging network in the U.S., and Simon, a global leader in retail real estate, have …

Kia EV2 Launch Teased Prior To World Premiere In Brussels

Kia has just teased another new model—this time, an electric vehicle that will be unveiled in Europe and other select …

Helix Motors Power Next Generation Of Supersonic Jet Engines

Helix, the UK manufacturer of the world’s most power-dense electric motors and inverters, has partnered with California’s Astro Mechanica to …

Infiniti Engineers Share Winter Safety Driving Tips

As temperatures drop and holiday travel ramps up, Infiniti is sharing expert guidance to help drivers prepare their vehicles for …

BMW Launches Its Z4 Final Edition 

Since its introduction in 2002, the BMW Z4 Roadster has been a winner on the road thanks to its unique …